Press release
1MB
dicembre 07, 2021 - Hyatt Hotels
Hyatt Introduces New Zero Proof Beverage Program in Response to Travelers' Increased Focus on Wellbeing and Growing Interest in Alcohol Alternatives
Comunicato Stampa disponibile solo in lingua originale.
Yatt’s new Zero Proof, Zero Judgment program offers sophisticated spirit-free beverage options using Ritual Zero Proof and Fever-Tree products at many #hyatthotels around the U.S.
CHICAGO (DECEMBER 6, 2021) – Hyatt Hotels Corporation (NYSE: H) announces today the introduction of Zero Proof, Zero Judgment – a beverage program that will bring dedicated zero proof beverage options to several U.S. hotels across Hyatt’s Alila, Andaz, Destination by Hyatt, Hyatt Centric, JdV by Hyatt, The Unbound Collection by Hyatt and Thompson Hotels brands. In response to travelers’ changing alcohol consumption habits and increased focus on their wellbeing, Zero Proof, Zero Judgment launched in August 2021 with many beverages featuring products from leading liquor replacement Ritual Zero Proof and carbonated mixer supplier Fever-Tree. Hyatt’s creative beverage approach comes as 52% of Americans are actively trying to #drink less alcohol (Source: Beverage Daily, Circle Up Growth Partners, Oct. 2020) and nearly 50% of travelers surveyed in October 2021 said they’re likely to choose a non-alcoholic beverage over a beer or cocktail (Source: Hyatt Travel Pulse). Zero Proof, Zero Judgment aims to meet a growing demand from consumers to enjoy imbibing regardless of alcohol consumption preference.
Through Zero Proof, Zero Judgment, restaurant and bar teams at many #hyatthotels have enhanced their beverage menus with inventive non-alcoholic cocktails, many created with Ritual Zero Proof and Fever-Tree products. From a delicious beverage featuring Ritual Zero Proof Gin Alternative, basil, cucumber, lime, and ginger at Hyatt Centric Times Square New York’s Bar 54, to an enticing option comprised of Ritual Zero Proof Rum Alternative, blueberry, honey, lime, and Fever-Tree Ginger Beer at the newly opened Thompson Savannah’s Lobby Bar, each participating #hotel has created unique, non-alcoholic beverages using a variety of Ritual Zero Proof and Fever-Tree’s spirit alternatives and mixers, as well as seasonal ingredients and flavors for guests and locals to enjoy.
Further information in the press release to download
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