press release
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may 25, 2015 - Moet & Chandon
Moet&Chandon: edition of the annual AMFAR galà
Continuing its longstanding support of international cinema, Moët & Chandon, the champagne of success and elegance since 1743, last night auctioned its exclusive Moët & Chandon Golden Collection for the 22nd edition of the annual amfAR Gala, Cinema Against AIDS. Held during the 68th Cannes Film Festival in France, Moët & Chandon’s lustrous, handmade collection of special edition, Jeroboam-format Moët Impérial champagnes was auctioned for more than $75,000 by Rita Ora and Robin Thicke with proceeds benefitting lifesaving AIDS research. The star-studded amfAR Gala is one of the most eagerly anticipated events of the Cannes Film Festival, and is widely considered the Festival’s most exclusive gathering. Moët & Chandon, the official champagne of the amfAR Gala, hosted and toasted the cinema world’s most successful celebrities at the Hôtel du Cap-Eden-Roc, including Michelle Rodriguez who has hosted the exclusive Moët & Chandon table, Marion Cotillard, Diane Kruger, Jake Gyllenhaal, Adrian Brody and many others. In the Moët & Chandon Golden Collection, the Maison gathers together three unique and glimmering, golden Jeroboam bottles of Moët Impérial for the very first time: - The So Bubbly Jeroboam bottle is delicately adorned with gold-colored bubbles that evoke the champagne’s famed effervescence. Shared with the world as an exclusive first sneak peek, So Bubbly is a design that lovers of Moët & Chandon will be destined to glimpse again in the months to come! The glamorous bottle features the Maison’s famed seal from Epernay, France in solid 18-carat gold, representing the more than 270 years of winemaking savoir-faire behind each bottle of Moët & Chandon champagne. So Bubbly Jeroboam features the final luxurious touch of a gold-plated label and signature tie. - The Sign Your Moët Jeroboam is a handcrafted reinterpretation of Moët & Chandon’s iconic Jeroboam champagne bottle. Gilded by hand with a gold-plated label. But the elegant touch that elevates this stylish special edition into a grand gesture to remember is a signature by the one and only Roger Federer, global icon and brand ambassador for the Maison. - The Golden Dust Jeroboam is a majestic three-liter bottle of Moët Impérial champagne that shimmers with an exquisite golden finish. The limited edition bottle is inspired by the noble dust that gathers on the champagne bottles as they mature in Moët & Chandon’s cellars in Epernay, France. Chic, elegant and radiantly luxurious, Jeroboam Golden Dust embodies Moët & Chandon’s global reputation for elegance. The Moët & Chandon Golden Collection is housed in an elegant low table that serves as a showcase of extraordinary quality. Made exclusively by hand from gold-color wood, the table gracefully slides open to create a moment of anticipation by first revealing the Golden Dust Jeroboam…then the So Bubbly Jeroboam…then the trio is completed by the Sign Your Moët Jeroboam! The interior of the table is lightly adorned with the signature diamond pattern that graces Moët & Chandon bottles. “The amfAR Gala and the Cannes Film Festival embody the success of the world’s best cinema and the glamour of the world’s biggest movie stars,” said Stéphane Baschiera, President and CEO of Moët & Chandon. “As the champagne of cinema, Moët & Chandon is honored to contribute the extraordinary Gold Collection to the amfAR Gala in a spirit of generosity.” Moët & Chandon is synonymous with the boldness of fabulous celebration and has a long tradition of being present at Hollywood’s most prestigious events. The Maison has toasted the achievement of generations of the cinema’s most legendary actors and directors at international film festivals, creating fabulous celebrations for the magical world of cinema. As a part of this exceptional auction, MoëtHennessy has invited the acquirer and his guest to share an exclusive experience in Paris, centered on savoir faire, excellence and the best of the MoëtHennessy Maisons. One of France's most acclaimed chefs will design an unforgettable sur-mesure dinner around rare vintages from MoëtHennessy's best French vineyards. This will be a very special occasion to discover exceptional Moët & Chandon Grand Vintages Collection, Château d'Yquem, Château Cheval Blanc, Hennessy and other exceptional wines and spirits. They will also spend a day and a night in Château de Bagnolet in Cognac, the historical house of Richard Hennessy, for a tour of Hennessy's cellars and an amazing tasting of vintage cognacs with a Master Blender.
AmfAR-Gala
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