press release
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may 21, 2015 - Moet & Chandon
Prepare to blow your summer 2015 out of the water!
Dipping its toes into the warm and welcoming waters of summer, Moët Ice Impérial is headed beachside in 2015! No summer is truly complete without a getaway to a chic waterfront destination – be it by the sea, on a floating bar, at a poolside party or even on a floating terrace – and this year Moët Ice Impérial is the perfect companion. Signaling summer with just the clink of an ice cube, Moët Ice Impérial breaks the traditional champagne rules…in style. Moët Ice Impérial is, after all, a major sea change in champagne. This groundbreaking wine is the world’s first-ever champagne specifically created to be enjoyed over ice, and is made especially for daytime social gatherings in the most sought-after warm weather destinations. Only Moët & Chandon could have pioneered this radically new way to enjoy champagne on the rocks, thanks to its more than 270 years of winemaking heritage and its irrepressible, innovative spirit. YOUR SUMMER 2015 ‘MOËT MOMENT’: A BEACH ESCAPE TO REMEMBER! Moët Ice Impérial is bringing its unique style to the beach. Everywhere champagne lovers go this summer, Moët Ice Impérial can go with them – especially on the water! Moët & Chandon presents the Moët Ice Impérial Floating Bar, the symbol of summertime celebration in 2015. This limited edition features a special Moët Ice Impérial buoy that acts as a floating tray and brings a touch of Moët & Chandon glamour. The accompanying white cloth beachbag holds six large glasses to carry summer fun everywhere, and from one destination to another. And last but not least, it includes a magnum bottle of Moët Ice Impérial – the first year that the Maison offers the champagne in this lavish format – and highlights Moët & Chandon’s signature spirit of generosity. Moët Ice Impérial is the champagne for summertime celebrations, and the most stylish way to escape to warm, exotic locales. In 2013, Moët Ice Impérial first invited champagne lovers to make a stylish escape, beckoning them to out celebrate on a sun-filled pier filled with the promise of summer delights. In 2014, Moët Ice Impérial crossed and made inescapable every years, the new frontier for summer escapes, from urban escapes – rooftop parties at the instant the sun sets, to resort escapes – exclusive and vibrant seaside villas at mid-day, to yacht escapes – the private luxury of setting sail wherever, whenever you decide. This year, Moët & Chandon refreshes the Moët Ice Impérial experience by bringing it to the waterfront. A duo of lively visuals this year by photographer Olaf Wipperfurth perfectly illustrates this limited edition and the essence of the Moët Ice Impérial esprit – on the water! “Moët & Chandon is renowned for its innovation, and there is no better embodiment of our pioneering spirit than Moët Ice Impérial, the very first champagne of its kind,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “Moët Ice Impérial is like a beach escape in a glass, and this summer it boldly offers special summertime Moët moments on the water.” MOËT ICE IMPÉRIAL: SUMMER ON ICE Moët Ice Impérial is uniquely served on ice in large cabernet-style glasses that enhance the crisp freshness experience. Packaged in luxurious white lacquered bottles with a black tie, gold label and silver design, Moët Ice Impérial exemplifies the Maison’s elegance and innovation. Moët Ice Impérial’s fruity and intense nose combines the powerful fruit flavors of tropical fruits of mango and guava, the generosity of stone fruits such as nectarine, and an original note of raspberry and gooseberry. The generous palate combines roundness and freshness such as the broad, fleshy and voluptuous flavor of a fresh fruit salad, the captivating sweetness of caramel and quince jelly, and the refreshing acidity of gooseberry and ginger notes. The blend finds its exceptional balance when meeting the ice, creating intense fruitiness, richness and freshness for a pure moment of pleasure. “For any other champagne, adding ice would break its equilibrium. But the innovation behind Moët Ice Impérial’s stylish signature is the perfect balance that is achieved only once it is served on ice,” said Benoît Gouez, Chef de cave of Moët & Chandon. “Moët Ice Impérial’s fruity intensity and richness in the mouth are purposely boosted to anticipate the cool and diluting effects of the ice, making it the perfect summer accompaniment.”
PREPARE-TO-BLOW-YOUR-SUMMER-2015-OUT-OF-THE-WATER
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