Press release
32KB
december 16, 2014 - Starbucks
Behind the Scenes with ‘Starbucks for Life’ 10K Gold Card Designers
A piece of jewelry. A hand-carved section of wood. A small slab of concrete. Those are some of the ideas the Starbucks creative team considered when designing a prize for Starbucks® It’s a Wonderful Card Ultimate Giveaway*. The prize, for 10 people in the U.S., amounts to one free food or beverage item from participating stores every day for the next 30 years. This is the first time Starbucks has ever offered customers a prize of this magnitude.
“A gift this special has to have a symbol to accompany it that is equally rare,” said Colleen Davis, senior producer in Starbucks Creative Studio. For each of the winners, designers collaborated to create a Starbucks® card made of 10K hammered gold. Each card is unique and engraved by a metal artist with the winner’s name. “A lifetime is a long time to enjoy,” appears on the back of the card that arrives in wooden box, handcrafted by a local artisan.
“We wanted to do a hammered gold card because it has a handcrafted look, just as most of our Starbucks beverages in stores are handcrafted,” said studio designer Tina Hsu...
More infos downloading press release
Starbucks_Gold_Card_(3)
4305x3607, 9MB
Starbucks_Gold_Card_(1)
2048x1716, 2MB
Starbucks_Gold_Card_(2)
2048x1716, 2MB
Related news |
||
|
|
|
april 16, 2024
|
january 03, 2024
|
december 07, 2023
|
|
On Tuesday, April 16, Starbucks is coming in hot with the introduction of the new Spicy Lemonade Refreshers beverages in three tro... |
On Wednesday, Jan. 3, Starbucks greets the new year with a new winter menu. Making its debut is the Iced Hazelnut Oatmilk Shaken E... |
Our Mission gives our partners agency, as every action leads to a higher order purpose. Our Promises frame our company at our best... |
Download all 
You might be interested in |
||
|
|
|
november 02, 2023
|
august 10, 2023
|
june 14, 2023
|
|
It’s OK, you can look now! The holidays arrive in U.S. Starbucks stores on Nov. 2, and we’re here to tell you all about this year’... |
Starting this month, Starbucks® Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to groce... |
Here at #starbucks, we are dedicated to creating experiences where everyone is welcome and respected, with the belief that we are ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness