Press Release
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october 15, 2015 - Pepsi
Cheetos Brand Delivers Mischievous Fun To Families' Doorsteps This Halloween
LimitedTimeOnly Packs Bring the Treats While Caviar Delivers the Tricks
PLANO, Texas, Oct. 15, 2015 /PRNewswire/ The surefire recipe for an unboolievable Halloween? It's certainly not your standard candy! The #cheetos brand, one of the flagship brands from PepsiCo's FritoLay division, and Chester Cheetah are once again serving up everything families need for ghoulish good times this season.
To satisfy all your Halloween needs, there will be #cheetos TrickorTreat Packs, the return of #cheetos Bag of Bones snacks and a spooktacular new collaboration with restaurant delivery service, Caviar. There'll be so much mischief this holiday, it's scary!
"Whether you are hosting a legendary Halloween party or looking to stand out as the goto trickortreat house on the block, guests and trickortreaters alike will not leave disappointed," said Pat O'Toole, director of marketing, FritoLay North America."We're pulling out all the stops this year to help you become the "hostess with the mostest" by serving up #food your guests can actually play with."
And for the trickortreaters? The #cheetos TrickorTreat Pack is available in a 26count of 0.65 oz. size bags of #cheetos Crunchy snacks, making it the perfect option to have on hand for when that doorbell rings on Halloween night.
But it's not just treats up Chester Cheetah's sleeves – if he had sleeves – this year. The self proclaimed master of mischief is also debuting "Treats and Tricks," a new video series that shows what happened when a few "lucky" families received an extra delivery with their free #cheetos TrickorTreat Packs. The series, which launches today, can be viewed at www.Cheetos.com and proves that this year, #cheetos treats come with a trick.
"Halloween is notoriously full of mischief, so naturally the #cheetos brand can't wait to get in on the fun again this year," said O'Toole. "We're excited to offer up an alternative treat during a time when most people are thinking about sugar, sugar and more sugar – and, of
course, new content that captures the all the fun of scaring the pants off someone."
Chester's not stopping there. This season, he's also launching Chester's Pumpkinator, which invites families to design their own digital jackolantern for a weekly chance to win $1,000. For more information, please see the official rules at www.Cheetos.com.
Follow Chester Cheetah on Twitter at @ChesterCheetah and check out the best of Chester's tricks at www.Cheetos.com. #cheetos Bag of Bones snacks are available in 8.0oz ($3.49 SRP) and 3.25oz ($1.49 SRP) bags. The #cheetos TrickorTreat Pack is available in a 26ct size (16.9oz, $5.99 SRP). For more information about Caviar, visit www.trycaviar.com.
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