Press release
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march 27, 2017 - cheetos
For the Love of Bows, Gloves and Snack-Scots! Cheetos Debuts Snacking-Inspired Spring Clothing Line
PLANO, Texas, March 27, 2017 /PRNewswire/ -- The beginning of spring means the return of time-honored traditions like donning the trendiest fashion styles to capture the perfect family photo. This spring, #cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, is unveiling the Cheetos Spring Snack Line – a collection of the finest fashions for your family snapshots and, of course, the most enviable social posts.
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8067751-cheetos-easter-snack-clothing-line/
Every year, families try to put a new twist on pastel color palettes, floral prints, seersucker suits and classic accessories. The #cheetos Spring Snack Line features festively designed apparel and accessories that keep you looking good, snacking like a pro and protects your Easter best from any residual #cheetos dust.
"Spring is a time when families come together hoping to capture moments that make for lasting memories, we saw an opportunity to add a bit of #cheetos fun to the season to make those moments even more memorable" said Ryan Matiyow, senior director of marketing, Frito-Lay. "We are excited to partner with Betabrand to launch a collection of clothing and accessories that allow fans to add some playful fun to their springtime fashion."
Fashionable fans can enter for a chance to win one of the must-have pieces from the collection on the #cheetos Facebook page: www.Facebook.com/Cheetos.
The festively designed Spring Snack Line collection includes:
- Snackscot – Ascots are for men with true fashion acumen. Worn in perfect proximity under your mouth, the Snackscot features a pouch for storing #cheetos that makes it easy to snack between snapshots.
- Cheetos Lapkin Pants – Seersucker trousers with fancy, and detachable, napkin panels right in your lap. The perfect pant to wear while snacking to keep things clean and couture.
- Snacking Gloves – White Easter gloves that are actually three pairs in one. Don't fret when you get #cheetos dust on one pair, simply pull them off to reveal a clean pair underneath!
- Sound Muffling-Muffler – A fancy, faux fur hand muffler that does exactly what the name suggests - muffles the sound of the bag of #cheetos hidden inside.
- Cheetos Snacking Squares – The classiest pocket squares of the season are refillable cheese-dust cleaning napkins that come pre-attached to a blazer.
- Ladies Secret Shoulder Sweetos Stasher – Time to bring back the shoulder pads! They convey power, confidence, and serve as the perfect place to stash a few #cheetos.
- The Parasol Pocket – Your Easter finest isn't complete without an elegant parasol. Be prepared for showers or sunshine - and hunger - with the "Parasol Pocket." 1) Stash bags of #cheetos in the hidden pockets inside the umbrella, 2) look up periodically to say: "hmm suns out," and 3) open the umbrella and enjoy some #cheetos.
- Easter Hiding Hat – Perfectly on trend, the wide-brim flatters your face, and seamlessly hides your #cheetos within the decorative flowers.
- Snackspenders – A pair of trend-setting suspenders with hidden pockets for storing Cheetos!
- Snack Stasher Dress – Easter dresses aren't complete without Easter bows. The Snack Stasher Dress features an oversized bow the perfect size for you to stash you favorite cheesy snack.
Cheetos spring-time snacking will be just as versatile as #cheetos spring-time fashions, and the flavor is twice as sweet! The fan-favorite Sweetos Cinnamon Sugar Puffs are back again alongside the all-new flavor, Sweetos Caramel Puffs. Both are available for a limited time in stores nationwide.
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