Aberlour introduces the voice-o-graph

Aberlour, the award winning single malt Scotch whisky, today unveils the latest chapter in its 'Made from Experience' series - the Voice-o-Graph, an extremely rare vintage recording booth. Built in the 1940s, and believed to be one of only two working examples, the booth cuts directly on to a 6" vinyl, and represents one of the earliest forms of recording. From budding musicians to storytellers, to hopeless romantics recording messages of love, the Voice-o-Graph was used to capture these special moments – a unique method allowing a lifetime of experiences to be captured in those intimate 65 seconds; simply put – each vinyl was ‘Made from Experience’. Just as each drop of Aberlour is carefully crafted using the collective experience, passion and expertise of our craftsmen and Master Distiller and all the experience of quality oak cask maturation resulting in an intricately crafted malt of superlative quality ‘Made from Experience’. Aberlour has also partnered with iconic and globally renowned independent record store, Rough Trade, to give consumers the chance to capture their own experience on vinyl in the Voice-o- Graph. For the first time in New York for more than half a century, the booth’s unique recording facility will be available for the public to try in-store at Williamsburg’s Rough Trade from July 24th to 31st, before moving on to London later this year. Stephen Godfroy, founder of Rough Trade said: “The romance of vinyl is seeing a massive resurgence. The Aberlour Voice-o-Graph captures sounds, depth and character and then presses them onto vinyl – there’s nothing else quite like it. Our partnership with Aberlour was born out of a discovery of mutual values. At Rough Trade, we carefully consider every experience we offer our customers – from the choice of records available to intimate performances in-store, so partnering with Aberlour felt natural because of their commitment to offering authentic and enriching experiences.” The Voice-o-Graph builds on Aberlour's Global ‘Made from Experience’ series, which last year saw photographer and bassist from Mumford & Sons, Ted Dwane produce an exhibition of photographs – a curation of emotive portraits of people he had met and photographed during his experiences on the road with his band. Dwane’s unique and intricately crafted approach to photography uses hand-developed single edition prints that provide layers of contrast, and remain the unique and only result of the photo. Nikki Burgess, Global Brand Director for Aberlour, said: “Our ‘Made from Experience’ series reflects our philosophy of harnessing skill, passion and expertise which culminate in a uniquely crafted result. Whether it be a velvety smooth single malt or a single edition vinyl pressed in our Voice-o-Graph, we believe in celebrating experience and facilitating authentic and meaningful experiences.”