Press release
170KB
october 18, 2019 - Pedrali
#PedraliPalaceofWonders at HostMilano 2019 - The collections of the Italian company for the hospitality industry
Pedrali, the Italian manufacturer of contemporary #design furniture for contract and residential projects, takes part in HostMilano, the world leading trade fair for professional operators dedicated to the world of catering and hospitality, which presents future trends and best solutions for a successful location.
From 18 to 22 October #pedrali, thanks to its experience in the #hospitality and hôtellerie industry, presents its latest collections in FieraMilano Rho (Hall 11, Stand A27 A35 B28 B36). The #PedraliPalaceofWonders booth, designed by the Milan based architectural studio Calvi Brambilla, welcomes visitors at the entrance of Hall 11. A contemporary setting with an elegant and minimal style, where people discover a sequence of four rooms with real interiors in which the mood is defined by the products themselves. The stand covers a surface area of 250 sq.m and has a single volume with a markedly architectural feel; it features longitudinal openings set at a 45° angle that create seamless visual continuity between the inside and out; allowing visitors who are strolling along the corridors to peek in and set off on a journey to discover the “Palace of Wonders”. An imposing entrance welcomes guests in a wide lounge area furnished with pastel coloured seating units from the Buddy collection by Busetti Garuti Redaelli, combined with the low tables of the same collection, which contrast with the warm earthy hue of the floor.
On the left there is a setting that recalls the interiors of a restaurant where the Italian company showcases the new Jazz chairs, combined with Fluxo tables by Luca Casini. This collection’s widening product presented at Host 2019 completes the successful collection of armchairs and stools that furnishes, among others, the Caffé Fernanda inside the Pinacoteca di Brera in Milan, the DoubleTree by Hilton Lingotto in Turin and the restaurant of the Carnoustie Golf Link in Scotland. The harmony of shapes, ergonomics and elegance of this collection characterize the chair, with the upholstered seat and backrest, supported by a light steel structure. On the right there is an outdoor space with blooming plants on the walls. The key feature of the set is Tribeca collection by CMP #design, which is inspired by the classic Sixties patio chairs made from steel and woven cord. Tribeca is one of the products selected for the ADI #design Index and competes for the Compasso d’Oro 2020.
A hallway separates these spaces from the rooms of the Palace of Wonders, which outline real settings of the hospitality industry, all characterized by a strong graphic sign, a cut, interrupting the composition and leaving space for a rational, explanatory component. The actual elements used for the set – from the floor to the walls, even the decorative objects – have been cut. The goal is to put the focus on the products themselves. The narrative rhythm is also accentuated by the presence of tall green plants that give an escape feeling, interspersing each set.
The first set outlines an elegant environment, like some of the world’s top restaurants. A cosy, minimal space featuring neutral hues in Northern European style, paired with a classic Italian concept of elegance and simplicity, suggested by plaster bas-reliefs and ornaments on the walls. Héra, the armchair designed by Patrick Jouin, which embodies the concept of lightness fusing it with that of comfort and cosiness, takes centre stage. The key feature of this chair is wood - the ultimate natural raw material - which the renowned French designer chose to preserve by giving it an extremely refined, fluid form. The set is completed by the Inox tables and the Tamara suspension lamps, by Basaglia Rota Nodari.
The next set depicts a bistro with tables and chairs which are arranged both indoors and on the terrace, featuring a Ceppo di Gré floor that recreates a perfect outdoor setting. The two levels communicate by means of the classic floor-to-ceiling windows, offering diners inside the chance to look straight onto the pavement outside; with a stylised window with frames and curtains in a bright red colour. The ideal solution for providing continuity between indoor and outdoor spaces is Remind, the innovative polypropylene chair designed by Eugeni Quitllet, which echoes the soft, rounded curves of wooden chairs from the late 19th century. The Elliot tables by Patrick Jouin, with their organic yet elegant forms, complete this composition. A special version of Remind allows anyone to release their creative energy by decorating and customising the backrest with tiny coloured pixels
The third room is an urban restaurant. The split-level architecture is simple and the choice of elements such as the flooring and wall panelling recalls the place that influenced this set: the Jamaica collection by CMP #design. Indeed, the chair was inspired by the famous Bar Jamaica in Milan's Via Brera, a legendary hub for intellectuals and artists in the twentieth century. The Jamaica collection thus becomes an expression of creative sociability. It has a modernist design, yet looks to the past to reinterpret historic forms with a touch of humour. The combination of different materials such as wood, metal and upholstery exemplifies Italian “knowhow”, one of Pedrali’s strong points.
Folk collection, by CMP #design, is the key feature of the set depicting a modern and welcoming bakery with green walls. The friendly feel of this seating, with the warmth of ash, the compact dimensions and soft, human lines seamlessly convey the idea of a chair that speaks a universal language. The set is completed by Stylus tables and Giravolta wireless lightings by Basaglia Rota Nodari.
Buddy-210S OA-TC492(2)
6192x8256, 5MB
Buddy-210S OA-TC492(3)
6192x8256, 4MB
Buddy-210S OA-TC492
6192x8256, 5MB
Buddy-212S NERO-TC605(3)
6192x8256, 6MB
Buddy-212S NERO-TC605-212S.3 TC516(2)
6192x8256, 7MB
Buddy-212S NERO-TC605
6192x8256, 8MB
Buddy-214S OA-TC517(2)
6192x8256, 6MB
Buddy-214S OA-TC517(3)
6192x8256, 5MB
Buddy-214S OA-TC517
6192x8256, 7MB
Buddy family2018(2)
7087x5160, 6MB
Buddy family2018
7647x5736, 6MB
Folk-2920 FR-BI300(2)
6192x8256, 2MB
Folk-2920 FR-BI300(3)
6192x8256, 4MB
Folk-2920 FR-BI300
6192x8256, 4MB
Folk-2940 AN-TC495-LU(2)
6192x8256, 4MB
Folk-2940 AN-TC495-LU(3)
6192x8256, 2MB
Folk-2940 AN-TC495-LU
6192x8256, 2MB
Folk-2940 FR-G160-AR400(2)
6192x8256, 4MB
Folk-2940 FR-G160-AR400(3)
6192x8256, 2MB
Folk-2940 FR-G160-AR400
6192x8256, 5MB
Folk-2940 FR-G160-BI300(2)
6192x8256, 4MB
Folk-2940 FR-G160-BI300(3)
6192x8256, 2MB
Folk-2940 FR-G160-BI300
6192x8256, 5MB
Folk family 2019(2)
4736x3543, 3MB
Folk family 2019
4540x3543, 3MB
Héra-2865 FR-TC731(2)
6192x8256, 4MB
Héra-2865 FR-TC731(3)
6192x8256, 5MB
Héra-2865 FR-TC731
6192x8256, 5MB
Héra-2865 N-TC732(2)
3543x4724, 1MB
Héra-2865 N-TC732(3)
3543x4724, 1MB
Héra-2865 N-TC732
3543x4724, 1MB
Héra family 2019
4551x3543, 3MB
Jamaica-2910 AN-NERO-AN(2)
6192x8256, 3MB
Jamaica-2910 AN-NERO-AN(3)
6192x8256, 4MB
Jamaica-2910 AN-NERO-AN
6192x8256, 4MB
Jamaica-2911 TC650-NERO-FR(2)
6192x8256, 3MB
Jamaica-2911 TC650-NERO-FR(3)
6192x8256, 5MB
Jamaica-2911 TC650-NERO-FR
6192x8256, 5MB
Jamaica-2915 FR-NERO-AN(2)
6192x8256, 3MB
Jamaica-2915 FR-NERO-AN(3)
6192x8256, 4MB
Jamaica-2915 FR-NERO-AN(4)
6192x8256, 4MB
Jamaica-2915 FR-NERO-AN(5)
6192x8256, 5MB
Jamaica-2915 FR-NERO-AN
6192x8256, 4MB
Jamaica-2916 TC-OA-FR(2)
6192x8256, 4MB
Jamaica-2916 TC-OA-FR(3)
6192x8256, 4MB
Jamaica-2916 TC-OA-FR
6192x8256, 4MB
Jamaica family 2019(2)
4347x3543, 3MB
Jamaica family 2019
4729x3543, 6MB
Jazz-3719 OA-E03(2)
4500x5568, 1MB
Jazz-3719 OA-E03
4520x5568, 2MB
Jazz-3719 TN-G183
4358x5568, 2MB
Bohem ristorante Paratico, Lago d'Iseo ph. credits Mattia Pagani (10)
3543x1488, 3MB
Bohem ristorante Paratico, Lago d'Iseo ph. credits Mattia Pagani (16)
3543x2419, 5MB
Caffè del Colleoni, Bergamo (1)
2362x3543, 5MB
Caffè del Colleoni, Bergamo (10)
3543x3543, 8MB
Caffè del Colleoni, Bergamo (12)
2362x3543, 5MB
Caffè del Colleoni, Bergamo (3)
2362x3543, 5MB
Caffè del Colleoni, Bergamo (6)
2362x3543, 7MB
Caffè del Colleoni, Bergamo (9)
2362x3543, 5MB
Caffè Fernanda Brera, Milano ph. credits Michele Nastasi (1)
2621x3543, 6MB
Caffè Fernanda Brera, Milano ph. credits Michele Nastasi (2)
3543x2365, 5MB
Caffè Fernanda Brera, Milano ph. credits Michele Nastasi (3)
3543x2377, 4MB
Caffè Fernanda Brera, Milano ph. credits Michele Nastasi (4)
3543x2322, 4MB
Caffè Fernanda Brera, Milano ph. credits Michele Nastasi (5)
3543x2365, 3MB
Caffè Fernanda Brera, Milano ph. credits Michele Nastasi (7)
2365x3543, 4MB
Monastero di Astino, Bergamo (1)
3543x3523, 7MB
Monastero di Astino, Bergamo (3)
3543x2362, 7MB
Monastero di Astino, Bergamo (4)
3543x2362, 7MB
Monastero di Astino, Bergamo (6)
2362x3543, 4MB
Ristorante Fratelli Fanelli Polignano a Mare, Puglia (1)
3543x2359, 6MB
Ristorante Fratelli Fanelli Polignano a Mare, Puglia (11)
3543x2363, 4MB
Ristorante Fratelli Fanelli Polignano a Mare, Puglia (8)
3543x2359, 5MB
Ristorante Fratelli Fanelli Polignano a Mare, Puglia (9)
2359x3543, 4MB
SushiFun, Milano project by Kentool ph. credits Pama Studio (1)
2363x3543, 5MB
SushiFun, Milano project by Kentool ph. credits Pama Studio (4)
2363x3543, 5MB
SushiFun, Milano project by Kentool ph. credits Pama Studio (6)
3543x2835, 5MB
SushiFun, Milano project by Kentool ph. credits Pama Studio (7)
2363x3543, 4MB
Remind-3735 NE(4)
5906x9050, 5MB
Remind-3735 NE
5906x8856, 6MB
Remind-3735 RO(2)
5906x8856, 5MB
Remind-3735 RO(3)
5906x9050, 6MB
Remind-3735 RO
5906x8856, 6MB
Remind-3735 SA(3)
2357x3543, 2MB
Remind-3735 SA
2364x3543, 2MB
Remind-3735 VE(2)
5906x8856, 3MB
Remind-3735 VE(3)
5906x8876, 7MB
Remind-3735 VE
5906x8849, 4MB
Remind-Pixel RA+3735 RO
5906x8140, 4MB
Remind family 2019
4724x3543, 4MB
Tamara family 2019(2)
2265x3543, 3MB
Tamara family 2019
2598x3543, 4MB
Tribeca-3660 BI200(3)
6192x8256, 12MB
Tribeca-3660 BI200
6192x8256, 4MB
Tribeca-3660 BL300(2)
6192x8256, 4MB
Tribeca-3660 BL300(3)
6192x8256, 4MB
Tribeca-3660 BL300
6192x8256, 4MB
Tribeca-3660 RA100(2)
6192x8256, 4MB
Tribeca-3660 RA100(3)
6192x8256, 3MB
Tribeca-3660 RA100
6192x8256, 4MB
Tribeca-3660 VE100(2)
2657x3543, 926KB
Tribeca-3660 VE100(3)
2657x3543, 834KB
Tribeca-3660 VE100
2657x3543, 967KB
Tribeca-3665 BI200(2)
6192x8256, 4MB
Tribeca-3665 BI200(3)
6192x8256, 3MB
Tribeca-3665 BI200(4)
6192x8256, 4MB
Tribeca-3665 BI200
6192x8256, 4MB
Tribeca-3665 TE(3)
6192x8256, 4MB
Tribeca-3665 TE
6192x8256, 4MB
Tribeca-3665 VE100(2)
2657x3543, 923KB
Tribeca-3665 VE100(3)
2657x3543, 844KB
Tribeca-3666 RA100(2)
6192x8256, 3MB
Tribeca-3666 RA100(3)
6192x8256, 4MB
Tribeca-3666 RA100
6192x8256, 4MB
Tribeca-3669 TE(2)
6192x8256, 4MB
Tribeca-3669 TE(3)
6192x8256, 3MB
Tribeca-3669 TE
6192x8256, 3MB
Tribeca family(2)
5906x4429, 9MB
Tribeca family
5906x4815, 10MB
Tribeca family 2019(2)
7830x5962, 6MB
Tribeca family 2019
4517x3543, 3MB
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