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agosto 26, 2021 - Starbucks

Starbucks Promotes Leo Tsoi to ceo of Starbucks China

Comunicato Stampa disponibile solo in lingua originale. 

Company elevates ‘home grown talent’ to top ranks, including promotion of #mollyliu to chief operating officer

Starbucks strengthens commitment to China as #belindawong, chairman of #starbucks China, focuses on long-term growth strategy, innovation and social impact in the market

SHANGHAI #starbucks Coffee Company (NASDAQ: SBUX) today announced the promotion of #leotsoi to chief executive officer of #starbucks China. Serving as #starbucks China’s chief operating officer and president of #starbucks Retail for the last five years, Tsoi has led efforts to grow #starbucks footprint across the Chinese mainland to 5,200 stores across more than 200 cities today. He has engineered the development of a robust and diversified store portfolio by pioneering new store concepts, which have influenced new coffee-inspired lifestyles and further elevated third place experiences for #starbucks customers in China.

As one of the leading architects behind #starbucks China’s phenomenal growth since he rejoined the company in 2012, Tsoi previously served in various leadership positions, including vice president of North China region, chief marketing officer, and vice president of Store Development and Design, making many important contributions to strengthening #starbucks coffee leadership and elevating the Starbucks Experience.

“Leo has relentlessly pushed the envelope on innovation in China where customer loyalty and love for the #starbucks brand is unmatched,” said #kevinjohnson, president and ceo, #starbucks Coffee Company. “Our strong growth in China is a testimony to our deep bench of talented leaders and their relentless pursuit of further elevating the Starbucks Experience for our customers. I have great confidence in Leo’s ability to continue building the relationships we have with our Chinese customers through our rapidly growing store footprint, market-leading digital ecosystem and customer engagement, and robust innovation pipeline.”

Further information in the press release to download

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