Press release
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luglio 27, 2021 - Starbucks
Starbucks and Nestlé to bring ready-to-drink coffee beverages to Southeast Asia, Oceania and Latin America
Comunicato Stampa disponibile solo in lingua originale.
Starbucks Storiries & News
JULY 27 2021
The two companies plan to offer popular #starbucks Ready-to-Drink coffee beverages to reach consumers across the regions
Seattle – #starbucks Corporation (NASDAQ: SBUX) and Nestlé today announced a new collaboration to bring #starbucks Ready-to-Drink (RTD) coffee beverages to select markets across #southeastasia, #oceania and #latinamerica. The companies will work to quickly bring these coffee beverages to consumers as of 2022.
“We continue to strengthen our partnerships to extend the reach of the #starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored #starbucks coffee beverages in these regions,” said #michaelconway, group president International and Channel Development, #starbucks. “Our #partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”
“Our #partnership with #starbucks has confirmed Nestlé’s leading position in the global coffee business,” said #davidrennie, Head of Nestlé Coffee Brands. The 2020 sales of #starbucks products reached CHF 2.7 billion, a double-digit organic growth compared to 2019. “With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers.”
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