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aprile 23, 2021 - Anheuser Busch
Anheuser-Busch Craft Breweries Partner with Keep America Beautiful on Community Cleanups and Restoration Projects Across the U.S.
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Through longstanding grant program, A-B and KAB will put $60,000 toward local environmental programs in six craft brewery home markets
In celebration of Earth Day, Anheuser-Busch is announcing a series of community restoration and clean-up initiatives being led by craft breweries across the country in #partnership with Keep America Beautiful®. The events are being funded by six individual $10,000 grants from the Anheuser-Busch Foundation, which has been working with Keep America Beautiful since its founding as part of its commitment to supporting organizations that help individuals and communities thrive.
“We are excited to build on the amazing work our craft breweries are already doing to support their communities through this long-standing #partnership with Keep America Beautiful,” said Marcelo “Mika” Michaelis, President, A-B’s Brewers Collective. “These local clean-up events and restoration efforts represent just some of the ways that we’re committed to empowering our breweries to make an even larger impact in places they call home.”
Highlights of the community restoration efforts, which kick off Saturday, April 17th and will run throughout the summer and fall, include:
- 10 Barrel Brewing Co. – Bend, OR: Continuing its #partnership with the Deschutes Trail Coalition, 10 Barrel employees will participate in a series of trail restoration efforts throughout the summer, with the first event scheduled to take place May 19th in support of the Central Oregon Trail Alliance.
- Devils Backbone Brewing Co. – Lexington, VA: Devils Backbone is partnering with Keep Virginia Beautiful to launch a major recycling campaign at outdoor music events taking place throughout the summer. Details on the music events will be posted on the Devils Backbone website here.
- Four Peaks Brewing Co. – Tempe, AZ: On April 17, Four Peaks employees partnered with Keep Phoenix Beautiful for the first of several restoration and conservation projects in the Rio Salado area this year. Four Peaks is planning additional events, with consumers, in the fall.
- Goose Island Beer Co. – Chicago, IL: Goose Island teammates will be rolling up their sleeves with Keep Chicago Beautiful and Urban Rivers to host a cleanup event along the Chicago River in June.
- Platform Beer Co. – Cleveland, OH: Platform Beer is planning a neighborhood cleanup and local mural project in early June in #partnership with the Metro West Community Development Organization and Keep Ohio Beautiful.
- Wicked Weed Brewing – Asheville, NC: In #partnership with Keep North Carolina Beautiful and the Southern Appalachia Highlands Conservancy, Wicked Weed is hosting multiple volunteer tree planting events, with the first event scheduled to take place in May.
“These beautification projects serve as an example of the Keep America Beautiful tri-sector #partnership in which we work with business partners to support clean and healthy communities,” said Helen Lowman, PhD, Keep America Beautiful President and CEO. “We’re thrilled to engage our strong network of local community affiliates to create lasting change with these impactful brewery partners.
This year’s restoration efforts are being planned with the health and safety of brewery teammates, partners, and community members in mind. More information on any events open to the public -- including relevant social distancing and safety protocols -- will be shared on each brewery’s social channels and websites.
Anheuser-Busch is one of the founding #corporate partners of Keep America Beautiful through its trade association – the United States Brewers Association. Anheuser-Busch was instrumental to the Keep America Beautiful founding in 1953 and has donated $5.2 million for partnerships since the early 1980s. In 2018, A-B launched ambitious sustainability goals focused on: renewable electricity and carbon reduction, water stewardship, smart agriculture, and circular packaging.
Keep America Beautiful has a network of 700 affiliates across the country that carry out the organization’s shared mission at the state, county, and municipal levels. Over the past decade, the Keep America Beautiful network has planted millions of trees and flowers; collected more than 750 million pounds of litter and recyclables; and mobilized tens of millions of volunteers and participants.
Further information in the press release to download
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