Press release
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marzo 23, 2021 - barry.callebaut
Barry Callebaut initiates Treat Tomorrow to shape chocolate indulgence for the decade to come
Comunicato Stampa disponibile solo in lingua originale.
The Treat Tomorrow collaboration with customers and experts is about carving the plan for ‘new’ #chocolate indulgence and to elicit positive change. The journey starts on April 28, 2021.
We start the Treat Tomorrow initiative with a Glocal Customer Gathering. As an industry leader, we intend to foster new and emerging consumer desires around climate, social inequalities, and personal health concerns.
«The COVID-19 crisis disrupted the whole world and accelerated changes already in the making. By initiating Treat Tomorrow, we aim to shift the dialogue with customers, brands and artisans with regards to consumer attitude changes.»
Antoine de Saint-Affrique, CEO of the Barry Callebaut Group
Kick-off of journey
On April 28, Treat Tomorrow will be kicked-off with the live-streaming of 5 mini-series addressing 5 pressing consumer questions. Each mini-series reflects on the subject from multiple perspectives: macro trends, #food & health science, brand case studies, and next-generation consumer applications. The miniseries will be live hosted by an anchor to stimulate the interactivity and discussions. Topics include: health, next generation indulgence, plant-based, sustainability and the climate.
Shaping #chocolate indulgence for the decade to come
The Treat Tomorrow initiative will be supported by a platform to provide knowledge and insights to elicit positive change. Ongoing new miniseries and episodes with latest research, insights and innovations will be populated.
Join us!
Registration for the kick-off starts today on TreatTomorrow.com. Individualone-on-one ‘Choc’Xchange' with experts to draft an action plan to shapethe future of #chocolate indulgence for the benefits of personal and environmental health.
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