Press release
611KB
marzo 10, 2021 - Starbucks
Revamp your daily coffee ritual with new Starbucks Cold and Crafted and more
Comunicato Stampa disponibile solo in lingua originale.
Cold coffee is on the rise and ready-to-drink (RTD) coffee is a significant category, yet 72 percent of households1 have never tried a RTD coffee product. #starbucks newest RTD innovation, Starbucks® Cold & Crafted, was developed to appeal to this very customer with their preferences at the core.
To better understand what these customers are seeking, #starbucks conducted its biggest body of research yet and the findings were clear. These coffee drinkers want a smooth coffee taste with just a splash of milk and flavor. Plus, no preservatives, lower sugar and calories than other options on shelves, and an accessible price point. #starbucks research and development (R&D) team then set out to develop a product that delivers on just that.
“The team’s primary focus was to develop lightly sweetened coffee beverages, below 100 calories, without compromising the taste profile,” said senior product developer on #starbucks R&D team, Manpreet Cheema. “Choosing the best roast profiles and brewing method was key to delivering on a smooth, refreshing sip, and we did months of tastings and consumer tests to make sure we got it just right.”
The team opted for cold brew coffee to provide a complex, yet balanced profile, with nuances of cocoa on top of a rounded coffee taste, which is accentuated with a splash of milk and light sweetness. Consumer feedback also revealed that cold brew has become increasingly appealing to those not currently drinking RTD coffee. They then chose the flavor profiles inspired from classic cold coffee beverages from #starbucks to provide a unique experience in the RTD format.
The result was three new flavors – Coffee with a Splash of Milk & Vanilla, Coffee with a Splash of Milk & Mocha, and Coffee Sweetened Black. #starbucks Cold & Crafted is the perfect addition to a daily coffee routine, whether it is the start of a day or an afternoon pick-me-up. Find it for a suggested retail price (SRP) of less than $3 per bottle, lower than most ready-to-drink coffee options on the market, where groceries are sold nationwide.
Consumers can find three additional new #starbucks cold brew choices available where groceries are sold. Dark Cocoa Sweet Cream Nitro Cold Brew expands the successful #starbucks store-inspired platform that launched in grocery in 2020. Starbucks Vanilla Sweet Cream Cold Brew, available in both 11- and 40-fluid ounces, provides a RTD version of the fan-favorite flavor of the popular beverage in #starbucks stores by the same name.
Starbucks-Cold-Crafted-Sweetened-Black
1056x1584, 331KB
Starbucks-Cold-Crafted-with-a-splash-of-Milk-Mocha
1056x1584, 332KB
Starbucks-Cold-Crafted-with-a-splash-of-Milk-Vanilla
1056x1584, 345KB
News correlate |
||
|
|
|
aprile 16, 2024
|
gennaio 03, 2024
|
dicembre 07, 2023
|
|
Comunicato Stampa disponibile solo in lingua originale. On Tuesday, April 16, Starbucks is coming in hot with the introduction of ... |
Comunicato Stampa disponibile solo in lingua originale. On Wednesday, Jan. 3, Starbucks greets the new year with a new winter menu... |
Comunicato Stampa disponibile solo in lingua originale. Our Mission gives our partners agency, as every action leads to a higher o... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
agosto 10, 2023
|
giugno 14, 2023
|
maggio 09, 2023
|
|
Comunicato Stampa disponibile solo in lingua originale. Starting this month, Starbucks® Pumpkin Spice flavored and fall-inspired a... |
Comunicato Stampa disponibile solo in lingua originale. Here at #starbucks, we are dedicated to creating experiences where everyon... |
Comunicato Stampa disponibile solo in lingua originale. Summer has arrived at Starbucks! Starting Tuesday, May 9, customers can en... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness