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marzo 04, 2021 - Kellogg

Kellogg's® Cinnabon® Bakery Inspired Cereal Returns -- In A Whole New Snacking Form

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BATTLE CREEK, Mich., March 4, 2021 /PRNewswire/ -- Cereal and snack lovers' minds can stop racing to figure out what blast-from-their-past cereal will be the new Kellogg's® Jumbo Snax sensation, because the news (and National Snack Day — today!) we've all been waiting for has finally arrived. Introducing Kellogg's Cinnabon® Bakery Inspired Jumbo Snax — the newest fan-favorite cereal to be transformed and "jumbo-fied" for snacktime.

Featuring cinnamon-sugar swirl-shape pieces, each Kellogg's Cinnabon® Bakery Inspired Jumbo Snax bite evokes the experience of enjoying a delicious cinnamon roll, giving you the classic Cinnabon® taste you know and love while at home or on the go. The new flavor hits cereal aisles nationwide in April alongside new Kellogg's SMORZ™ Jumbo Snax. The newly returned Kellogg's SMORZ™ Cereal, now turned cereal for snacking, features toasted graham square pieces dusted with marshmallow and rich chocolate flavors, each bite reminding you of a freshly toasted s'more.

  •  Kellogg Jumbo Snax Cinnabon

"Kellogg's Cinnabon® Bakery Inspired Cereal and SMORZ Cereal have incredibly devoted fan bases, and we've received numerous social media requests to bring back the cereals," said Erin Storm, senior marketing director of #kellogg All Family Cereal. "The new Kellogg's Jumbo Snax additions give fans what they desire — another way to satisfy their cereal cravings, anytime, anywhere, with two new melt-in-your-mouth flavors."

The two new flavors join the Kellogg's Jumbo Snax lineup that includes Kellogg's Froot Loops®, Apple Jacks®, Corn Pops® and Kellogg's Frosted Flakes®-inspired Tiger Paws™. So, whether you're craving the flavor of an oven-baked cinnamon roll, a freshly toasted s'more or your favorite childhood breakfast cereal, there's a cereal for snacking to satisfy your taste buds outside the cereal bowl.

Kellogg's Cinnabon® Bakery Inspired and SMORZ Jumbo Snax will be available at retailers nationwide in April with a suggested retail price of $5.49 for a 12-pouch multipack with 0.42-ounce single-serve bags, ideal for a midafternoon or on-the-go cereal snack.

To learn more about Kellogg's Jumbo Snax, follow @Kelloggus on Instagram and Facebook and visit www.JumboSnax.com to find a retailer near you.