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Free CHERRIES WILD Mobile App and Specially Marked Pepsi Wild Cherry Packaging are Extensions of "CHERRIES WILD," the New Trivia Game Show from #foxentertainment and Pepsi Debuting Sunday, February 14 at 7:00 PM ET/PT
PURCHASE, N.Y., Jan. 26, 2021 /PRNewswire/ -- "CHERRIES WILD," the highly anticipated primetime game show from #foxentertainment and Pepsi debuts Sunday, February 14 (7:00 – 7:30 PM ET/PT) but Pepsi is getting fans in on the action now. Today, Pepsi unveiled multiple immersive experiences and opportunities for fans and future viewers to try their own luck at the game show and win big at home and at retail. Fans will get a taste of the show's excitement and drama through a custom CHERRIES WILD mobile app that will allow fans to play alongside show contestants in real time and against other viewers at home. For fans that want to brush up on their pop culture trivia skills between each episode, or just want to try their quick luck, the CHERRIES WILD app also offers a virtual slot machine, evergreen multiplayer trivia and instant prizing unlocked by scanning specially marked Pepsi Wild Cherry packaging.
The mobile gaming app is truly the cherry on top for viewers at home who not only want to watch a game show but also want to partake. According to Nielsen, 73% of adults use a digital device while watching TV1 and 55% of people watching #tv with phone in hand are playing games2 – presenting a ripe opportunity for Pepsi to engage consumers at home on a deeper, more integrated level.
"When we started working with #foxentertainment on 'CHERRIES WILD,' we set out to deliver a unique game show that would entertain and engage viewers and fans on a deeper level, complementing the traditional #tv experience," said Todd Kaplan, Vice President of Marketing at Pepsi. "We know our Pepsi consumers believe in the possibility of winning big and are always up for a challenge, so we are giving them an opportunity to win big anytime, anywhere with our new mobile app."
"We are thrilled to be collaborating with such an iconic and powerful brand like Pepsi on CHERRIES WILD," said Rob Wade, President, Alternative #entertainment & Specials, #foxentertainment. "The CHERRIES WILD app takes the excitement of the show from the #tv screen into viewers' homes for the ultimate game play experience."
Anyone, anywhere looking for a chance to win will now be able to get in on the "CHERRIES WILD" action any day of the week.
The CHERRIES WILD app (Beta/version 1) is available today in the Apple App Store and in Google Play. The Scan to Win game is completely free to play and download immediately; the next phase of the app will launch in February, in tandem with the premiere of "CHERRIES WILD."
NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Promotion begins at 12:00 AM ET on 1/24/21 and ends at 11:59:59 PM ET on 4/17/21. Open only to legal residents of 50 US/DC, 18+ (19+ AL/NE) years of age. For Official Rules, including how to enter, free method of entry instructions, odds, prize details and restrictions, visit wildcherry.prizelogic.com. Void where prohibited. Subject to Official Rules. Msg&data rates may apply. Sponsor: Pepsi-Cola Company, 1111 Westchester Avenue, White Plains, NY 10604. An entrant cannot participate solely by scanning the code.
About "CHERRIES WILD"
Hosted by Jason Biggs, "CHERRIES WILD" is a primetime trivia game show debuting on Sunday, February 14 (7:00-7:30 PM ET/PT) on FOX. It is the latest collaborative effort from Pepsi and #foxentertainment to provide engaging, interactive programming to their fans and followers at a time when they are spending more time than ever at home.
During each 30-minute episode of "CHERRIES WILD," a team of two contestants must face two high-pressure rounds of pop culture trivia. First, in the "Fact or Fiction" round, they'll need to separate truth from falsehoods in record time. Next, during "One Big Question," the stakes get even higher as what seems like an easy task, answering just one question, proves to be the biggest challenge. For every correct answer, they will earn either a spin, guaranteed cash or capture a coveted Wild Cherry.
To add to the excitement even more and keep the players (and viewers) on the edges of their seats, every episode will feature a "Wild Moment!" At some point during the game, the entire slot machine will spontaneously "Go Wild" and reveal the five spinning reels. Competitors get to stop the reels one-by-one and hope that they land on "Big Cash" or "Free Spins" that they can bank for the final round.
In the final round, the team will lock in the Cherries they accumulated during the trivia rounds and take their first big pull on the five-reel slot machine. With each spin, contestants have a choice: walk away with the cash in their bank or risk it in hopes of locking in a Wild Cherry. To win the ultimate $250,000 jackpot, contestants must collect and spin a total of five Wild Cherries on the slot machine.
Pepsi worked with The Content Collective, the #entertainment and content marketing division of Omnicom Media Group and OMD to negotiate and structure the CHERRIES WILD partnership.
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