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The new openings reinforce Hyatt’s commitment to reach China’s underserved upper-midscale segment and strategically grow the Hyatt brand in China
CHICAGO (December 29, 2020) – Hyatt today announced that UrCove, the new #hospitality brand developed under a joint venture between Hyatt and BTG Homeinns #hotel Group affiliates, opened its first five properties – UrCove Shanghai Jing’an, UrCove Shanghai Lujiazui EXPO, UrCove Shanghai Wujiaochang, UrCove Chengdu City Center and UrCove Nanjing South Railway Station. These new additions to Hyatt’s portfolio in these popular destination cities in China aim to better serve the highly mobile travelers in the upper-mid segment, which will contribute to Hyatt’s commitment to further expand its brand footprint and achieve meaningful growth in the region. Further, these properties increase the World of Hyatt loyalty program’s presence in China, providing World of Hyatt members more unique stay options to choose from and more opportunities to earn and redeem points on #hotel stays along with exclusive in-hotel benefits.
“China remains a priority market for Hyatt’s growth, and we are committed to unlocking the huge potential of the country’s emerging middle class and growing domestic travel trends,” said Stephen Ho, president of growth and operations, Asia Pacific, Hyatt. “UrCove hotels cater to the underserved premium upper-midscale segment and with five UrCove hotels open in the major gateway cities of Shanghai, Chengdu and Nanjing, the brand is more accessible for this large, attractive and growing customer base. This also marks a tremendous business opportunity for Hyatt and BTG Homeinns #hotel Group, as we continue enriching guests’ and World of Hyatt members’ experiences with more unique stay options, now including the UrCove brand.”
“We are excited that our collaboration with Hyatt has come to realization after 17 months of hard work,” said David Sun, general manager of BTG Homeinns Hotels Group, chairman & chief executive officer of Homeinns #hotel Group. “By combining our extensive knowledge of the local market with Hyatt’s experience in premium care and #hospitality, UrCove hotels are setting a new benchmark in the local #hospitality industry.”
All UrCove hotels are conveniently located in the heart of bustling cities, blending comfort and convenience for modern travelers.
Each #hotel features an all-day dining restaurant, a 24-hour gym, a self-service laundry room and meeting rooms. New smart service facilities support self-service check-in and checkout and all hotels feature the signature "UrCove Space," which offers guests a multi-functional space for business and social gatherings.
“All UrCove hotels are equipped with advanced technology, thoughtful & social communal spaces to provide guests with a seamless, comfortable and refined living environment,” said Elton Sun, chief executive officer and managing director of the joint venture. “With more hotels expected to open doors in gateway cities in China in the coming years, we aim to cater to more frequent business travelers, providing them with a reliable shelter and cozy sanctuary.”
World of Hyatt members booking a UrCove stay through Hyatt channels can earn and redeem points through World of Hyatt, while guests booking through Homeinns channels can participate in BTG Homeinns Club, Homeinns Hotels Group’s loyalty program.
When World of Hyatt members book an eligible UrCove stay through Hyatt channels, they will be able to take advantage of the valuable loyalty benefits they’ve come to expect from World of Hyatt, including:
Guests can join World of Hyatt for free online at worldofhyatt.com, via a Global Contact Center or at any Hyatt #hotel or resort worldwide.
World of Hyatt Gives Members 500 Reasons to Stay Somewhere New
To provide World of Hyatt members even more ways to be rewarded when they’re ready to travel again, World of Hyatt is offering members the opportunity to earn 500 Bonus Points for qualifying nights at UrCove Shanghai Luijiazui EXPO, UrCove Shanghai Jing’an and UrCove Shanghai Wujiaochang, between November 1, 2020 and January 31, 2021, as part of World of Hyatt’s new #hotel member offer. Additional participating hotels and their offer stay periods can be found at worldofhyatt.com/newhotelbonus. No registration is required, and members can earn on top of other offers.
The term "Hyatt" is used in this release for convenience to refer to #hyatthotels Corporation and/or one or more of its affiliates.
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