Lay's And Dreamworks Animation's "Trolls World Tour" Come Together In Perfect Harmony To Debut Limited-Edition Lay's Poppables

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Fans can enter for a chance to win tickets to see the new animated musical film by visiting Poppables.com - with one grand prize winner receiving her or his own "World Tour" of six music festivals across the country

PLANO, Texas, March 11, 2020 /PRNewswire/ -- Fans of DreamWorks Animation's global smash Trolls franchise don't have to wait until next month's highly anticipated release of the new movie Trolls World Tour to see their favorite characters from the films. Starting today, fans can find their favorite Trolls characters –Poppy, Branch, and friends at a snack aisle near them before the Trolls hit the big screen on April 10, 2020 – through a new rockin' collaboration between Lay's® Poppables™ and DreamWorks Animation's Trolls World Tour. The new limited-edition #lays Poppables feature five beloved characters from the upcoming film – serving as this season's musthave movie snack for Trolls fans to enjoy.

To celebrate the sequel, each limited-edition bag of #lays Poppables gives fans a chance to instantly win a pair of tickets to see Trolls World Tour in theaters – with one grandprize winner receiving their very own "World Tour" of six musical festivals across the county. To enter the sweepstakes for the Musical World Tour and the chance to win a free pair of movie tickets, fans can visit Poppables.com now through May 15, submit the on-pack code from any participating bag of #lays Poppables, and learn about more ways to enter for a chance to win.

"Lay's Poppables' airy crunch and colorful packaging already perfectly match the vibrant world of the 'Trolls' films, so we wanted to bring both worlds together to create a fun experience for our fans," said #sadirafurlow, vice president of marketing at PepsiCo. "We know how much they love the 'Trolls' franchise so we're excited to transform our look in the snack aisle and offer exclusive prizes to help them immerse themselves in the 'Trolls' universe ahead of the premiere.

"Trolls fans can collect their favorite characters across five #lays Poppables flavor varieties: #lays Poppables Sea Salt featuring Poppy, #lays Poppables Sea Salt & Vinegar featuring Branch, #lays Poppables Creamy Jalapeño featuring Tiny Diamond, #lays Poppables Honey BBQ featuring Barb, and #lays Poppables White Cheddar featuring Delta Dawn. The specially-marked bags will be available at retailers nationwide for $3.79. To learn more, fans can visit Poppables.com.