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novembre 15, 2018 - ProWine

ProWine China 2018 in Shanghai has closed with a record-breaking result

Comunicato Stampa disponibile solo in lingua originale. 

In its 5 th year ProWine #china has become firmly established in Shanghai. During 13-15 November 2018, ProWine #china, the ever largest edition so far, saw many high-class business opportunities and rewarding interactions among producers, importers, distributors, key buyers and industry experts. #prowinechina2018, the latest edition of the ProWein World series of international trade fairs for wine and spirits, concluded on a high note. International exhibitors attested to the high quality of sales leads and valuable new business contacts with industry partners from #china.

The exhibition featured a multi-national selection of wines and spirits, with pavilions from established wine producing countries including Australia, Austria, Chile, Spain, Germany, Italy and France among others. Global wine producers were satisfied to reach the Chinese market through this platform. ProWine #china was held alongside the 22 nd edition of Food & Hotel #china (FHC 2018), which is China’s premier and most comprehensive food and hospitality trade event. Jointly organized by Messe Düsseldorf and UBM, #prowinechina2018 welcomed 750 established wine producers and distributors from 39 countries with 20% increase in exhibition space. What’s significant was the impressive number of trade visitors, total 18,936 attending the three-day trade event, which is an increase of 33.2% compared with ProWine #china 2017.

More visitors came from provinces and cities like Beijing, Guangdong, Xinjiang, Hainan, Shandong, Liaoning and Fujian who were able to view and taste first- hand a wide variety of wine and spirits. “The response to this year's event shows that ProWine #china is now established as the leading exhibition in Mainland #china. We are thrilled to continue to be a place where professionals from the sector can connect, discuss and showcase, and look forward to continuing the tradition in future. With overseas exhibitor participation at 80% hailing from 39 countries, this reinforces the strategic position that the exhibition plays in fulfilling the needs and demands for such a dedicated platform in the Chinese market," said Marius Berlemann, Global Head of Wine & Spirits and Director of ProWein, Messe Düsseldorf GmbH, "ProWine #china is the only trade fair with this outreach to the entire Mainland #china market." #paulmarch, Managing Director of UBM ISO, commented: “ProWine #china continues to be a must-attend event for wine and spirit decision makers to discover new market and ideas that can increase development in the enterprise. Our exhibitors and visitors exemplify the industry's rapid development, evident by the number of new services and product line extensions we'll see during the fair.”