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Starbucks Coffee Company (NASDAQ: SBUX) today launched its first Starbucks® Single-origin #yunnan coffee to usher in the New Year in #china. Available for a limited time across all #starbucks retail locations in Mainland #china, the new Starbucks® Single-origin #yunnan coffee pays tribute to four years of close collaboration between the #starbucks #china Farmer Support Center and local coffee farmers in Pu’er, #yunnan Province. The introduction of the Starbucks® Single-origin #yunnan coffee, which features 100 percent arabica coffee from the region, signifies an important step forward to completing the #starbucks #china supply-chain, delivering premium coffee from bean to cup.
“The #starbucks #yunnan Coffee Project is about creating a positive impact on the local coffee farming communities and we are thrilled to bring this vision to life with the launch of the Starbucks® Single-origin #yunnan coffee, especially at the beginning of the New Year,” said Belinda Wong, ceo, #starbucks #china. “We will continue to build on the strong foundations established by the #starbucks #china Farmer Support Center to deepen our partnership with local farmers and to develop even more localized, high-quality coffee that can be celebrated and enjoyed in #starbucks stores across #china and globally.”
Located at the same latitude as other renowned coffee-producing regions, such as Colombia and Jamaica, Pu’er is the coffee capital of #china. The distinctive packaging of the Starbucks® Single-origin #yunnan coffee is inspired by its sub-tropical landscape, which is home to soaring mountains, running creeks, and vibrant coffee and tea plantations.
"Over the past few years, we have been extremely humbled by how the local Pu’er coffee farming community has embraced us as part of their extended family,” said Alan Tong, director, #starbucks Farmer Support Center. “The Starbucks® Single-origin #yunnan coffee is the fruits of labour for many local farmers and I am very excited that we are able to share them with our customers in #china. This medium-roasted coffee is rich, multidimensional and consistently captures the unique flavors of #yunnan in a #starbucks cup – herbal notes, balanced acidity, and a smooth and elegant mouthfeel."
Yunnan plays an important strategic role in #starbucks growth in #china. In 2012, #starbucks established its first Asia-based #starbucks Farmer Support Center in Pu’er with the aspiration to help improve the quality of #yunnan coffee and to share it with the world. Over the past four years, the #starbucks Farmer Support Center has trained nearly 10,000 farmers in #yunnan province on sustainable farming practices. It has also certified over 1,200 farms, covering nearly 11,000 hectares of land, through the company’s Coffee and Farmer Equity (C.A.F.E.) Practices, which ensures high-quality coffee that is grown in a socially and environmentally responsible manner. In the 12 months between 2015 and 2016 alone, the #starbucks Farmer Support Center has certified 576 farms.
Starbucks has a long history of collaboration with #yunnan coffee farmers. In early 2009, as part of the #starbucks 10th Anniversary celebrations in #china, the company launched the Starbucks® South of the Clouds Blend®, featuring high-quality #yunnan arabica coffee beans. With firm support from the local and provincial governments, the Starbucks® South of the Clouds Blend® is now available in #starbucks stores in numerous locations across Asia and the United States.
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