Cookie Consent by Free Privacy Policy website Barry Callebaut to establish production footprint in Morocco through partnership with Attelli
october 18, 2022 - barry.callebaut

Barry Callebaut to establish production footprint in Morocco through partnership with Attelli

  • Barry Callebaut has signed a #partnership with #attelli, Morocco 
  • Barry Callebaut to acquire Attelli’s manufacturing assets and enter into a long-term supply agreement for compound
  • By establishing its first local production footprint in #northafrica, Barry Callebaut aims to accelerate its expansion in the region

Paris, France, October 18, 2022 – The Barry Callebaut Group, the world’s leading manufacturer of high-quality #chocolate and cocoa products, announced today the signing of a long-term agreement with #attelli, a distributor and confectionery manufacturer based in #casablanca, #morocco. #attelli, which is part of the French COFRAPEX Group, specializes in catering, #food distribution and retail in #morocco and neighboring countries.

Under the terms of the agreement, Barry Callebaut is taking over the manufacturing asset of #attelli in #casablanca, establishing the Group’s first production footprint in #morocco, and subsequently on the African continent. In addition, Barry Callebaut is entering into a long-term supply agreement for compound with #attelli. This #partnership allows the company to better cater to local demands and accelerate its expansion in #northafrica.

#hadriendevichi, General Manager #attelli, said: “We are delighted to partner with Barry Callebaut, the world’s leading #chocolate manufacturer. Thanks to the agreement, we can expand our product portfolio at the highest international quality standards and offer our customers a wider range in #morocco and beyond.”

Amine Mebrouki, General Manager Middle East & #northafrica at Barry Callebaut, said: “After the opening of our #chocolate ACADEMYTM Center in #casablanca, this is a new milestone that will unlock the promising market potential in #northafrica. Thanks to the #partnership with #attelli we will gain further insights into the needs of local customers and provide locally produced goods, allowing us to drive growth in different segments, from Gourmet to #food Manufacturers.”

The signing of this long-term agreement comes only five months after the opening of the #chocolate ACADEMY™ Center in #casablanca, #morocco, a creative platform where chefs and artisans can showcase and develop their talent and skills. The #chocolate ACADEMY™ Center and the factory will complement each other, by offering co-creating and co-developing opportunities as well as manufacturing solutions.

The parties agreed not to disclose any further terms of the agreement