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august 11, 2022 - HKTDC

HKTDC Food Expo and concurrent fairs open today

Five-day showcase of global delicacies and more for public to enjoy

HONG KONG, Aug 11, 2022 - (ACN Newswire) - Organised by the #hongkong Trade Development Council (HKTDC), the #hktdcfoodexpo, #hktdchomedelightsexpo, HKTDC Beauty & Wellness Expo, and #hktdchongkonginternationalteafair kicked off today at the #hongkongconventionandexhibitioncentre (HKCEC). In addition, the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), organised by the Modernized Chinese Medicine International Association (MCMIA), together with the HKTDC and eight scientific research institutions, runs concurrently on 11 and 12 August. Guest of honour Paul Chan, Financial Secretary of the #hongkong Special Administrative Region (HKSAR), officiated at this morning's opening ceremony for the concurrent fairs, joined by Dr #peterknlam, Chairman of the HKTDC, and #margaretfong, Executive Director of the HKTDC.

Welcoming guests to the fairs, Dr Lam said: "Featuring a wide variety of quality products, these concurrent events highlight Hong Kong's reputation as Asia's gourmet paradise and lifestyle hub. The fairs also present an opportunity for over 1,000 local and global exhibitors to tap the tremendous buying power of #hongkong consumers and buyers. In addition, I would like to thank the HKSAR Government for supporting the exhibitors through the Convention & Exhibition Industry Subsidy and the SME Export Marketing Fund. In challenging times, this support is invaluable to help exhibitors make use of our fairs to expand their buyer and customer base."

Food Expo (11-15 August): A global culinary journey

The 32nd edition of the #food Expo features the Public Hall, Gourmet Zone and Trade Zone to showcase the finest international cuisines. The Public Hall, which stays open throughout the five-day fair, presents a global selection of #food items. These include #food Expo debutant Musang King durian snowy mooncake (booth: 1D-A18), the KiKi Moon Custard Mooncake Collection, plus sauces and tea blends from the popular Taiwanese restaurant KiKi Noodle Bar (KiKi Tea) (booth: 1A-A01), vegetarian crab cakes crafted with a proprietary blend of plant-based proteins (booth: 1E-A28), and the city's bestselling hormone-free partridge (booth: 1B-B02). Besides, the Premium #food Zone in the Public Hall features quality foods offered by more than 20 renowned brands, including Maxim's, Tai Pan, Nissin, Sau Tao, Tao Ti, WH Group, BGS and On Kee Dry Seafood.

In addition, three mainland Chinese pavilions participated through local representatives, including the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, the Guangxi Zhuang Autonomous Region, and Chongqing. Among them, the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs will bring high-quality local products from Hebei, the Commerce Department of Guangxi Zhuang Autonomous Region will display the exquisite local traditional #food, Yulin Niuba. The Chongqing Municipal Commission of Commerce will present local snacks and hot pot seasonings.

The highly anticipated Gourmet Zone is open to the public for four consecutive days (11 to 14 August) and features six thematic zones, namely Asian Cuisine, Western Delicacy, Sweet Delight, Green Palate, Coffee Avenue and an exciting new addition, Beer Cheers. Each zone features speciality #food items, including the Mazinger Z 50th anniversary limited-edition red wine (booth: 3B-F19), Aomori Apple Jewellery Jelly from 76-year-old Japanese confectioner Nikaido Patisserie (booth: 3B-E07), Australian Jarrah honey straws (booth: 3C-B05), mead fermented from exquisite local longan honey using modern wine-making technology (booth: 3C-B06), and ready-to-eat Spanish sliced dried wagyu beef (booth: 3B-D05).

The Trade Zone, running for three days (11-13 August), features more than 100 exhibitors and multiple group pavilions, including several exhibitors from different provinces of Mainland China, such as Zhejiang, Hubei and the Sichuan online pavilion. Featured products include green plum fruit wine from Zhejiang, Wuchang rice from Heilongjiang, Shennong honey from Hubei, and fresh Sichuan pepper oil. The three-day exhibition is open to both industry buyers and public ticket holders.

To celebrate the HKSAR's 25th anniversary, 13 star chefs are invited to perform cooking demonstrations of 25 dishes. They include Executive Chef Ho Wai-sing of The Royal Garden Chinese Restaurant, Chinese Chef de Cuisine Ho Chun-hung of Hyatt Regency #hongkong, Sha Tin, Founder of Hung's Delicacies Lai Wai-hung, and Executive Chef Will Leung of 1111 and more.

Other activity highlights at the #food Expo include:

- Culinary masterclasses on "Less Salt and Sugar" recipes to encourage the public to develop healthy eating habits (12 August)
- Interesting tutorials and insights including the "Chinese Rice Wine + Japanese SAKE Contest" (11 August) and "All about Single Malt Whisky" (13 August)
- Sharing on preparation for the World Brewers Cup coffee brewing competition along with coffee brewing tips (12 August)
- A series of seminars covering topics such as "Testing & Certification Services in the #food Industry" (11 August), "Health Supplement Essentials for COVID" (12 August), "Innovative Hard Coating for #food Appliances" (12 August), "EatSmart Restaurant Star+" (11-12 August), "Probiotics" (12 August), and "Blood Vessel Scavenger" (14 August)
- Hosted by media veteran Jacky Chan, Chef's Dialogue features three renowned #hongkong chefs to share their tips on cooking, eating and ingredient selection (13 August)

Further information in the press release to download