Press release
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august 09, 2022 - Lay's
Lay's® mashes up snack aisle with newest batch of flavor swap releases
New #lays Kettle Cooked® Fritos® Chili Cheese joins Doritos®, Cheetos® and Funyuns® as the latest iconic flavor to be transformed into a #lays chip
PLANO, Texas, Aug. 9, 2022 /PRNewswire/ -- Ready for flavor déjà vu? Last summer, the #lays brand introduced new potato #chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, #lays is adding another twist to summer snacking with the return of its iconic #laysflavorswap lineup, including beloved Doritos, Funyuns and Cheetos mashups, along with the brand-new #lays Kettle Cooked Fritos Chili Cheese.
"What makes the #laysflavorswap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience," said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. "This year's newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavor to make a powerful addition to an already stacked lineup. We're excited to re-release these iconic swaps after last year's success and to continue delivering the flavor experience our fans are looking and asking for."
Lay's Kettle Cooked Fritos Chili Cheese is a savory snacking experience that combines the perfect crunch of #lays Kettle Cooked potato #chips with the delicious chili and cheese flavor fans have enjoyed from Fritos for years. This year's Flavor Swap lineup also includes three returning flavors that merge the best of #lays #chips with other Frito-Lay favorites:
- LAY'S KETTLE COOKED FRITOS CHILI CHEESE Flavor: How could the delicious pairing of chili and cheese get any better? By throwing it on a crunchy perfection of #lays Kettle Cooked, that's how.
- LAY'S CHEETOS Flavor: What happens when the cheesiness of Cheetos snacks meets the delicious crispiness of #lays chips? Open the bag and find out.
- LAY'S DORITOS COOL RANCH® Flavor: Ever wondered what Doritos Cool Ranch flavor would taste like on #lays chips? Saddle up, because #lays put this iconic Doritos flavor on its iconic potato #chips.
- LAY'S WAVY FUNYUNS ONION Flavor: Who said you needed rings to have fun? Get the flavor of Funyuns rings now on #lays Wavy potato #chips.
The four #laysflavorswap offerings will be available in retailers nationwide beginning August 8 for $4.59 (7.75 oz, 8 oz) and $2.29 (2.5 oz, 2.625 oz). The flavors are available while supplies last.
To learn more about #lays and its newest Flavor Swap lineup, fans can head over to www.lays.com or check out #lays on Facebook, Instagram and Twitter.
Lays Mash Up
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