Cookie Consent by Free Privacy Policy website Tokyo Tokyo ALL JAPAN COLLECTION Event Showcases the Attractiveness of Tokyo and Japan
august 05, 2021 - Tokyo Tourism Representative Milan Office

Tokyo Tokyo ALL JAPAN COLLECTION Event Showcases the Attractiveness of Tokyo and Japan


From July 19 to September 5, 2021, the #tokyotokyoalljapancollection event takes place at #tokyo Sports Square and Annex in Yurakucho. The event showcases the intersection of Japanese tradition and modern innovation through artisan demonstrations, stage performances and product displays. Sixteen booths promote Tokyos commerce and industry, tourism, agriculture, forestry and fisheries, and the appeal of Japanese cuisine. In keeping with Tokyos “Old meets New” motto, exhibits include demonstrations and presentations of traditional crafts and cutting-edge technologies from both #tokyo and across Japan.

Find a selection of the booths below:

1) #tokyo #tokyo Pop-up Store

Tokyo Metropolitan Government and private businesses have been collabrating to develop #tokyo Omiyage Project - #tokyo Souvenirs -, a unique selection of Tokyo-specific souvenirs that encapsulate the concept of “Old meets New.” Items include charming ukiyoe woodblock print-design masking tapes, socks and T-shirts with contemporary designs, as well as artisan-made #tokyo shamisen three-stringed musical instruments and traditional maneki neko beckoning cats. Visitors will get a #tokyo tourism experience in miniature, as the booths design highlights many of the citys best-loved sightseeing spots. Staff will demonstrate how to use toys such as the bunbun goma, a wooden button spinner made with cedarwood, and how to play the shamisen on site.

There are two special gift sets available. The Summer Memory Note Set comes with a ballpoint pen and a handheld postcard uchiwa fan, which can be used to keep yourself cool and to share your #tokyo memories with friends. The #tokyo Shopping Set includes a handkerchief and an eco-bag, both sporting a charming #tokyo symbol pictogram.

For more information about the #tokyo Omiyage Project, please visit: https://tokyotokyo.jp/ja/special/omiyage/ or https://tokyotokyo.jp/news-and-topics/omiyage/

2) #tokyo DENTOKOUGEI PARK

Tokyo is home to a variety of traditional crafts that have been born and cultivated against the backdrop of Tokyo’s climate and history from olden times and handed down for generations. #tokyo DENTOKOGEI PARK is a space with elements of the “park” aiming to enable many people to enjoy traditional crafts without difficulties.

At this booth, traditional crafts, such as obi (kimono sash belt) and tea utensils, as well as products that fit in our modern lifestyles, such as neckties and scarves, are on display and also can be purchased. Kumihimo no noren (curtain made of braided cords) and karakami no kabegami (wallpaper made of printed paper with traditional patterns), and other traditional crafts for building materials and interior are also displayed.

Find details of Tokyo’s traditional crafts here: https://dento-
tokyo.jp /english /
For more information about the #tokyo Teshigoto Project, visit https://tokyoteshigoto.tokyo/en/

3) Edo #tokyo Kirari Project

There are more than 3,000 so-called venerable traditional businesses in #tokyo, which have been in operation for over 100 years. Selecting ambitious projects that are keen to promote new initiatives in accordance with modern life style along with their quality and beauty of design, the Edo #tokyo Kirari Project exhibits them as representative brands of #tokyo. These #tokyo brands include traditional crafts like Edo sekku ningyo dolls, Edo ukiyoe woodblock prints and #tokyo kumihimo braided cords, as well as typical flavors of the city like nori laver seaweed and sake, and fashion-forward items such as Edo komon dyeing patterns and beni rouge. Fourteen businesses exhibit in pairs, changing weekly for a total of seven weeks. Visitors can purchase items, watch demonstrations by artisans and even participate in workshops.

For more information about the Edo #tokyo Kirari Project, visit https://en.edotokyokirari.jp/
Edo #tokyo Kirari Project Online Shopping (English and French only): https://www.store.kirari.metro.tokyo.lg.jp/

Further information in the press release to download