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july 13, 2021 - Dubai Tourism

Dubai at the forefront of global tourism recovery, a year after reopening to international travellers

HH Sheikh #hamdanbinmohammedbinrashidalmaktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai said: “The new data reveals that Dubai’s tourism rebound is gathering pace despite the current challenges faced by international markets. The growing momentum of recovery not only reflects the fundamental strengths of Dubai’s tourism sector and the diversity of its source markets but also the emirate’s economic resilience and agility in the face of a rapidly fluctuating global environment. We have seen inspiring commitment and proactivity from all stakeholders in the public and private sector to work together to adopt innovative approaches that can consolidate the sustainable recovery of the sector. Furthermore, Dubai’s ability to implement a rigorous precautionary protocol regime has made the city one of the world’s safest destinations for travelers. As we gear up to host Expo 2020, these exceptional standards will enable us ensure the event provides the highest global benchmarks of safety and security for all visitors.” 

According to the data published by #dubaitourism, the emirate received more than 1.7 million visitors between July and December 2020 from markets that were open, and an additional two million visitors in the first five months of 2021. #travel restrictions in key traditional source markets affected the industry’s overall performance over the past year but strongholds like India and UK retained their dominance to be among the top five traffic generators during this period, along with Russia, Pakistan and Egypt.  The evolving #travel landscape has, however, brought forth some noteworthy performances from other feeder and emerging markets, especially CIS countries like Kazakhstan and Ukraine, and East African markets Ethiopia and Sudan, that have all exhibited strong growth potential to be among the top 15 source markets for Dubai since it reopened its doors to global travellers.

His Excellency #helalsaeedalmarri, Director General of #dubaitourism, commented: “The series of swift strategic measures taken by Dubai’s leadership enabled the city to demonstrate a high level of resilience, foresight and agility in managing the pandemic and eventually take the lead in the restart of international tourism. The resurgence in international arrivals demonstrates our commitment to a diversified market strategy, the ability of our tourism sector to adapt and respond with agility across all our markets, the enduring appeal of our world-class diverse offerings and the trust that visitors place in Dubai as a safe destination. The positive performance also validates the effectiveness of Dubai’s public-private partnership model and our robust international marketing campaigns designed to sustain Dubai’s appeal as the destination of choice for global travellers. The critical role played by our strategic partners such as Emirates, flydubai, Dubai Airports and other industry stakeholders, as they consistently conveyed the message that Dubai is open and safe for all travellers, contributed immensely towards industry stabilisation.”

Further information in the press release to download