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june 25, 2021 - Hershey

Hershey Showcases Growth Strategies For The “New Normal” During 2021 Sweets & Snacks Expo

HERSHEY, Pa. (June 22, 2021) – The #hershey Company (NYSE:HSY) will share a variety of insights and industry-leading capabilities that help retail partners unlock growth, during the National Confectioners Association’s 2021 Sweets & Snacks Expo, June 23-25 in Indianapolis. Visitors to the company’s booth (#11802) will sample new product offerings from Reese’s, Hershey’s and KIT KAT® as well as hear directly from #hershey experts about how deeply understanding consumers is the key to capturing growth in a dynamic retail environment.

Consumer Insights Lead Innovation

Digital commerce, multiple fulfillment and checkout options in-store are giving shoppers more options than ever before. These options, combined with heightened expectations for safety and convenience –accelerated by the pandemic – are forcing retailers to adapt faster than ever. 

“What we found, even before the pandemic, was that shoppers expect a connected experience, no matter where they are purchasing their items,” said #davenolen, Vice President of Category Management and Shopper Insights, The #hershey Company. “Even as mission-driven trips and click-and-collect orders are increasing, we’re finding that 55-70% of shoppers purchase additional items, beyond their in-store pickup order. Whether people are shopping online or in-store, there’s a strong opportunity to get them to consider purchasing something that wasn’t on their initial shopping list.”

While retailers are addressing the needs for convenience and efficiency with reimagined front ends, #hershey sees continued growth opportunity for retailers in front-end redesign that include evolving pay points, queueing strategies and cashier-less checkout. Changes in these areas are important to meeting consumer expectations, while also helping create engagement and drive bigger baskets.

Shopping Physical and Digital Shelves

Research from #hershey, which will be officially released later this summer, found that 3 out of 4 consumers shop both online and offline, with 1 in 3 in-store purchases originating from something the shopper found online. Furthermore, 1 in 4 online purchases originate from an in-store visit.

“While the pandemic has certainly placed more emphasis on online shopping during the past year, it has also reinvigorated people’s excitement about purchasing items in-store,” said Nolen. “Although online shopping will continue to be a top way people shop moving forward and stores will continue to offer curbside orders, connected, consumer-facing platforms instore and online are the experiential game changer.”

Further information in the press release to download