Press release
26MB
march 31, 2021 - Starbucks
Celebrate Planet Earth with New Starbucks Earth Month Game, Odyssey Blend, and Merchandise
This year marks the 50th anniversary of #starbucks. From the beginning, #starbucks has sought to be a different kind of company, one that inspires and nurtures the human spirit, and brings people together over coffee to create a better future. #starbucks vision for the future is to remain focused on connections over coffee, being a resource positive company, and creating a better future for its partners (employees) and the communities it serves.
As #starbucks looks to the future, the company is focused on its aspirations to give more than it takes from the planet and help create a sustainable future for coffee growing communities. Starbucks Planet Positive initiative is a multi-decade commitment to become a resource positive company, including goals to reduce its carbon, water, and waste footprints by 50 percent by 2030. Also, as part of its Planet Positive initiative, #starbucks recently announced a new goal to achieve Carbon Neutral #green Coffee and conserve water usage in #green coffee processing by 50% by 2030.
During April, #starbucks is highlighting its Planet Positive initiatives and inviting customers to participate in several ways. #starbucks is introducing the new #starbucks Earth Month Game to its loyalty members as an opportunity to share details about its Planet Positive efforts and progress. Customers can support reusability with a selection of tumblers, hot cups and cold cups that feature recycled materials; and, in honor of the next 50 years of coffee, #starbucks recently introduced #starbucks Odyssey BlendTM crafted from three coffee regions that embody the innovative and responsible ways in which the farmers in the regions grow, cultivate and process coffee.
The new Starbucks Earth Month Game gives Starbucks® Rewards members a chance to win more than 2.5 million prizes, cast a vote towards tree reforestation projects, and learn more about the Starbucks Planet Positive commitment to become a resource positive company.
Starbucks Earth Month Game
The new game is a combination of an instant win game called “Choice & Chance” and puzzle game called “Play & Plant”. Starbucks Rewards members can earn plays on eligible transactions at participating #starbucks stores. Members must pay using a #starbucks Card or linked payment method, or by scanning the #starbucks app prior to checkout to earn a play. (Limit two plays per day).
Throughout the game, players will earn additional “plays” by participating in weekly activities – from saying “no” to single-use plastic straws and trying meatless breakfast choices, to voting for their favorite nondairy beverage or reading articles about combatting #food waste.
In the “Choice & Chance” portion of the game, players can select an item for a chance to win prizes ranging from coupons for free non-dairy beverages to money off select #food items and reusable merchandise. There will also be the chance to enter a sweepstakes to win grand prizes such as an electric bike prize package from Rad Power Bikes and nondairy drinks from #starbucks for a year. *
In the “Play & Plant” puzzle game, as players complete each level, they have the chance to vote on which One Tree Planted reforestation effort in the U.S. #starbucks donation of 250,000 trees will go towards. Players will be able to select between four reforestation projects:
- Habitats for Biodiversity: Trees support healthy ecosystems where the soil, plants, waterways and wildlife can all thrive together.
- Forest Fire Restoration: Fires burn off available seed supply within the soil—new trees help make the landscape lush again.
- Clean Water: Because trees play a key role in capturing, filtering and retaining rainwater, reforestation can significantly improve water supplies.
- Climate Stability: Trees cool the planet by storing harmful greenhouse gases like carbon dioxide in their trunks, branches and leaves.
To learn more about the One Tree Planted reforestation projects visit onetreeplanted.org/pages/starbucks.
A link for the #starbucks Earth Month Game will be available for #starbucks Rewards members in the #starbucks app starting April 1; the game will end on April 30, 2021.
Further information in the press release to download
SBX20210330-EarthMonth-FeatureHorizontal
1440x700, 350KB
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