Press release
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february 12, 2021 - barry.callebaut
Barry Callebaut and Garudafood announce strategic partnership to distribute Van Houten Professional products in Indonesia
- Barry Callebaut collaborerà con PT Sinarniaga Sejahtera, una sussidiaria di Garudafood per portare la gamma di #chocolate composti del marchio Van Houten Professional a panifici, cioccolatieri e panettieri casalinghi in Indonesia
- L'intera gamma di prodotti Van Houten Professional contiene cacao al 100% proveniente da fonti sostenibili tramite la Cocoa Horizons Foundation, che ha un impatto positivo sui mezzi di sussistenza nelle comunità di coltivatori di cacao in Sulawesi
Jakarta / Indonesia e Singapore, 10 febbraio 2021 - Barry Callebaut Group, il principale produttore mondiale di cioccolato e prodotti a base di cacao di alta qualità , ha annunciato oggi la nomina di PT Sinarniaga Sejahtera ("SNS"), una sussidiaria di PT Garudafood Putra Putri Jaya Tbk ("Garudafood"), una delle più grandi aziende di # alimenti e bevande in Indonesia, in qualità di distributore dei prodotti di #cioccolato composti sostenibili Van Houten Professional in Indonesia.
Portare Van Houten Professional in Indonesia
Secondo i termini dell'accordo, Barry Callebaut collaborerà con SNS per portare la gamma di composti del marchio Van Houten Professional agli utenti professionali di #cioccolato e composto nel mercato della ristorazione in Indonesia. Ciò include panetterie artigianali e di catene, caffè, ristoranti, cash-and-carry e il segmento in rapida crescita della pasticceria casalinga. L'implementazione di questo accordo inizierà immediatamente e questi prodotti saranno disponibili in commercio sul mercato intorno a marzo di quest'anno. Le parti hanno convenuto di non divulgare ulteriori termini del contratto.
Paulus Tedjosutikno, Director of Garudafood said, “We are excited to have the opportunity to work with Barry Callebaut on the distribution of the Van Houten Professional compound #chocolate products. By leveraging our foodservice channel, we are confident to be a notable player in the growing consumption of #chocolate products in Indonesia.”
This agreement is an extension of the strategic relationship between Barry Callebaut and Garudafood which was first established in 2015 and currently focuses on an industrial supply of compound #chocolate through two #chocolate factories in Indonesia located in Gresik, East Java and Rancaekek, West Java.
With Garudafood’s strong sales and distribution capabilities to various channels and Barry Callebaut’s proven market leadership with well-known #chocolate brands for the business-to-business category, the two companies are committed to further growth in the compound #chocolate market in Indonesia.
“Van Houten Professional is Barry Callebaut’s European heritage brand that has already established a leadership presence in Asia. Partnering with Garudafood will once again allow us to team up with a leader in one of the most vibrant economies in Asia Pacific and gain a strategic foothold in Indonesia which continues to offer growth even in these unprecedented times,” said Shuo-yen Choo, Managing Director #chocolate Indonesia and Vice President for #food Manufacturing in Southeast Asia for Barry Callebaut.
Giving back to the Cocoa farmers in Indonesia through the Cocoa Horizons program
Rooted in a European legacy of more than 190 years, the Van Houten Professional brand promises to be a game changer, with a full range of #chocolate and compound products that has been adapted to the technical needs of the Asian chocolatier. Besides an emphasis on quality, taste and convenience, all Van Houten Professional products have 100% sustainably-sourced cocoa via the Cocoa Horizons Foundation, a non-profit organization established by Barry Callebaut to scale impact in cocoa growing communities.
“Non vediamo l'ora di generare un nuovo livello di competenza e creatività tra gli artigiani ma, cosa ancora più importante, speriamo di spostare l'ago della sostenibilità in Indonesia. Van Houten Professional sarà il primo marchio del mercato di massa in Indonesia ad offrire cacao di origine sostenibile nell'ambito del programma "Cocoa Horizons" e migliorerà le condizioni di vita dei coltivatori di cacao e delle loro comunità in aree come Sulawesi ", ha continuato Shuo-yen Choo.
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