Cookie Consent by Free Privacy Policy website Burger King turns McDonald's into their own takeaway restaurants. Burger King Finland places outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location to a McDonald's restaurant.
july 01, 2020 - Burger King

Burger King turns McDonald's into their own takeaway restaurants. Burger King Finland places outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location to a McDonald's restaurant.

"Nearly every district in #helsinki has a #mcdonald's restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there's an easy fix," says Kaisa Kasila, Brand Manager of Burger King.

Burger King turns local #mcdonald's into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest #mcdonald's restaurants free of charge from the 29th of June to the 1st of July. A local #food delivery and takeout app Wolt (similar to UberEats) is in with the prank.

Campaign revolves around outdoor advertising in a few carefully selected places near local #mcdonald's restaurants. It can also be spotted on social media where micro influencers share their experiences on the free delivery.  

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