The already solid bond with the lifestyle world finds further confirmation during 2019 through some new collaborations with important brands and organizations symbol of the Italian identity in the world, which share with #franciacorta a glamorous and versatile spirit.
Thanks also to the consolidated partnership with the National Chamber of Italian Fashion, which for the eighth consecutive year chose #franciacorta as the official toast of the fashion weeks, Milan confirms itself as the ideal context in which appreciate #franciacorta in all its elegance and style. It is therefore a pleasure to be part once again of the splendid setting of the Design Week Fuorisalone, one of the most awaited appointments by the Milanese and international public, thanks to the project of an exceptional designer, Cristina Celestino, who completely reinvented the environments of the famous pastry shop Pasticceria Cucchi by inserting a wonderful Franciacorta bar.
The designer continues her personal reinterpretation of the symbolic sites of the city of Milan, paying homage to the city - as she had already done last year with Tram Corallo - in an eclectic and unpublished way. Thus, without filters or nostalgia, she will transform one of the historic places of Milan, which has deep roots in the memories of many inhabitants of the city. Founded in 1936 as "Caffè Concerto" by Luigi Cucchi and his wife Vittorina, it offered visitors evenings animated by a Spanish ensemble that played the latest American dance music, as well as drinks and food. Destroyed by bombings in August 1943, it was quickly rebuilt, assuming its definitive identity as a pastry shop. It soon became a Milanese landmark, frequented by musicians, poets, actors and writers, from Giuseppe Ungaretti to Gabriele Salvatores. The place is still owned by the Cucchi family, now in the third generation with the sisters Laura and Vittoria, who passionately continue the work begun by their grandparents.
Cristina Celestino's project, inaugurated yesterday Tuesday 2nd April, addresses the interiors, the outdoor living room and the external façade, conceived in terms of a creative exchange between past and present, with a look to the future where the typical interiors of historians concert coffees are mixed to the designer's colorful personal vocabulary.
In this fanciful context - from April 3rd to 14th, from 7:00 am to 10:00 pm – you’ll find the charming #franciacorta Bar where, in addition to tasting different #franciacorta styles, it will be possible to combine a refined finger food menu created for the occasion.
Less than an hour away from Milan, past and present return to embrace each other in the 1000 Miglia, a historic #event that has always been a symbol of the city of Brescia.
Scheduled from Wednesday 15th to Saturday 18th May the "most beautiful race of the world", this year at its 37th commemoration, will see the participation of 430 selected cars from over 32 countries. The cars, real jewels on four wheels, will run through Italy as usual, from Brescia to Rome and back, in a fashion show that will once again conquer spectators and enthusiasts from all over the world.
This year #franciacorta is proud to collaborate with 1000 Miglia as official sparkling wine, finding in this #event, symbol of Italian and Brescia tradition and competitiveness, a natural bond both for the origin and for the similarity of identity that makes of #franciacorta and 1000 Miglia two solid brands, with an important past, but always projected towards the future.
"We like to remember how the origin of this historic competition is somehow linked to Franciacorta" - declares Silvano Brescianini, President of the #franciacorta Consortium - "thanks to the figure of Count Aymo Maggi who, in addition to being, as is known, one of the founders of the 1000 Miglia, was also one of the leading figures of #franciacorta, where he retired after leaving the world of motor racing as a winemaker in the family business in Calino ".
Further information in the press release to download
Caffè Concerto Cucchi Cristina Celestino photo credits Mattia Balsamini (111)
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Caffè Concerto Cucchi Cristina Celestino 4
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Caffè Concerto Cucchi Cristina Celestino photo credits Mattia Balsamini (3)
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Caffè Concerto Cucchi Cristina Celestino photo credits Mattia Balsamini (4)
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Caffè Concerto Cucchi Cristina Celestino photo credits Mattia Balsamini 2 (27)
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Caffè Concerto Cucchi Cristina Celestino photo credits Mattia Balsamini
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Caffè Conerto Cucchi Cristina Celestino photo credits Mattia Balsamini 2 (27)
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Cartella Stampa Franciacorta ENG small
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CS Nuovo Presidente eng
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