A cheery venue spanning the Citroën stand at the Geneva Motor Show, the “Le Petit Citroën” boutique is an essential visit for young and adult Brand enthusiasts. The boutique features a loft-style glass separation and showcases sharply designed and innovative #merchandising. New collections comprising an entire set of products will delight visitors:
“AMI ONE CONCEPT” COLLECTION
Link to all visuals: https://bit.ly/2Tgti1N
Link to collection at the e-boutique: https://bit.ly/2H7EsPm
Symbols of the mobility and modernity embodied by Ami One Concept, seven #merchandising products share the concept’s promise and colours:
- #RUN: a wind-breaker developed in partnership with French brand Back to Alaska in a light and breathable fabric (€70);
- #LISTEN: a 5W Bluetooth portable speaker, ideal for journeys and easy to install (€42);
- #DRIVE: a key ring with the same shape and material as the door handle (€10);
- #PLUG: a charging cable compatible with iOS and Android, vital to staying connected (€15);
- #CARE: a universal silicone smartphone case developed in partnership with the Bone brand offering maximum protection for dropped devices (€16);
- #CHARGE: an origami solar miniature car created in partnership with the French company Litogami. The car charges in the day time and can run for 25 minutes after spending the day by the window in the sunlight (€12);
- #PLAY: a metal 1:43 scale miniature of #amioneconcept that will delight collectors (€39).
Watch a video on the “Ami One Concept” collection: https://youtu.be/0AE7RcuaXrs
“THE CITROËNIST” COLLECTION
Link to all visuals: XXX
Link to the Rider #thecitroenist by Martone file at the e-boutique: https://bit.ly/2T3AXAx
The name of the collection refers to the attachment of Brand fans and is inspired by the all-new concept camping car SpaceTourer #thecitroenist Concept. The collection comprises graphically designed and characterful articles in black and white for eminently comfortable mobility:
“CITROËN ORIGINS” COLLECTION
Link to visuals: https://bit.ly/2GAOHMk
Link to collection at the e-boutique: https://bit.ly/2TeMooW
To celebrate its centenary year, the Brand is enriching its “Citroën Origins” #lifestyle product collection that plays on Citroën’s design cues from the 1920s. Major new products on show at the “Le Petit Citroën” boutique and available on line at #lifestyle.citroen.com including an enamelled plate, card games, miniature box sets, and an all-Citroën version of the famous board game, Monopoly!
SEETROËN GLASSES: OVER 15,000 SOLD ALREADY!
Link to visuals: https://bit.ly/2Tgti1N
Link to the SEETROËN file at the e-boutique: https://bit.ly/2IVZKN0
The SEETROËN glasses have proved a global success, having attracted over 20 million views in the social networks, sold in over 15,000 units and picked up three European prizes, acknowledging Citroën’s boldness in tackling travel sickness with a simple and shareable solution. Available at the “Le Petit Citroën” boutique and the Citroën #lifestyle e-boutique (€99), SEETROËN glasses are the first to do away with travel sickness. Using coloured liquid that moves in the rings around the eyes, the paramedical solution recreates the line of the horizon to resolve the conflict of the senses at the root of the affliction. Watch a video on SEETROËN glasses: https://youtu.be/rjqv8A5mFBA
All of these original gift ideas can be found at the Citroën #lifestyle e-boutique: www.lifestyle.citroen.com. Delivery is available in ten European countries: Metropolitan France, Germany, Spain, Portugal, Belgium, Luxembourg, Italy, the Netherlands, Poland and the UK.
© Copyright 2024