Cookie Consent by Free Privacy Policy website 2 Out Of 3 Girls In U.S. Fail To Get Key Nutrients They Need
october 10, 2018 - Kellogg

2 Out Of 3 Girls In U.S. Fail To Get Key Nutrients They Need

On International Day of the Girl, Kellogg's® Special K® opens a supermarket that helps girls and women rethink nutrition

BATTLE CREEK, Mich.Oct. 8, 2018 /PRNewswire/ -- With 2 out of 3 U.S. girls* and many women missing key nutrients in their daily diets1Kellogg's® Special K® will open the Shortfall Supermarket on Oct. 11, the International Day of the Girl, in partnership with the United Nations Foundation's #girlup to highlight this nutrition gap and the role #food plays in living life at full strength.

"After studying key nutrient shortfalls and how they impact the everyday strength of women, we're on a mission to help them answer the call of their bodies with foods that help them feel energized, happy and strong," said Christie CrouchSpecial K Director of Marketing. "And because Special K believes in the importance of educating strong girls to become strong women, we are continuing to partner with #girlup and support their global leadership work.

Open from 8 a.m. to 6 p.m. on Oct. 11 at 198 Allen St. in New York City, the Shortfall Supermarket reframes the grocery shopping experience with aisles organized by nutrients instead of #food categories. Upon entry, shoppers learn what shortfalls they may be experiencing based on a quiz that examines their typical shopping habits and how they feel. They'll then be able to shop for items, including Special K foods, that deliver vitamins D and E, calcium, magnesium and fiber, which 2 out of 3 girls and 2 out of 5 women are missing1. While the Shortfall Supermarket is a free pop-up experience, shoppers can join Special K in supporting #girlup by donating the value of their groceries to help power the next generation of women.

"Girl Up and Special K have a shared mission of empowering girls around the world," said Anna Blue, the Co-Executive Director of #girlup. "And Special K is helping #girlup girls understand that if you are not getting what your body needs then it's harder to go out and change the world."

As a brand that believes strongly in the importance of female strength, Special K foods are now made to deliver the nutrients strong girls and strong women need. As of July, favorites like Red Berries, Fruit & Yogurt and Vanilla Almond cereals now feature whole grains as the first ingredient and a good source of Vitamins D and E and fiber, as well as Vitamins A and C, and an excellent source of iron and B-vitamins. These cereals will be available to try at a Power Up bar inside the Shortfall Supermarket, along with Special K Trail Mix-Inspired Protein Meal Bars that offer a good source of calcium, and samples of new Special K Protein Meal Bars that provide a good source of magnesium.

Together, Special K and #girlup are helping to fuel young women to be strong in all aspects of their lives. As the exclusive #food partner to #girlupSpecial K is providing girls globally with critical nutrition education resources to unlock and support female strength.

To learn more about Special K, #girlup and the key nutrients that help girls and women live each day at full strength, follow Special K on FacebookTwitter and Instagram

About #kellogg Company

At #kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. #kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

About Girl Up

Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and 2,500 #girlup Clubs in more than 100 countries, we've trained 40,000 girls of all backgrounds to create tangible change for girls everywhere. #girlup provides leadership training and gives girls tools to become gender equality advocates and activists. Through our programs, girls broaden their social impact skill set, benefit from a platform to tell their stories and apply STEM for social good. Our girl leaders create real policy change at local and national levels, help raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the world and build community-based movements. #girlup was founded by the United Nations Foundation in 2010, and continues to work across a global community of partners to achieve gender equality worldwide. Learn more at #girlup.org.

On International Day of the Girl, Kellogg's® Special K® opens a supermarket that helps girls and women rethink nutrition

BATTLE CREEK, Mich.Oct. 8, 2018 /PRNewswire/ -- With 2 out of 3 U.S. girls* and many women missing key nutrients in their daily diets1Kellogg's® Special K® will open the Shortfall Supermarket on Oct. 11, the International Day of the Girl, in partnership with the United Nations Foundation's #girlup to highlight this nutrition gap and the role #food plays in living life at full strength.

"After studying key nutrient shortfalls and how they impact the everyday strength of women, we're on a mission to help them answer the call of their bodies with foods that help them feel energized, happy and strong," said Christie CrouchSpecial K Director of Marketing. "And because Special K believes in the importance of educating strong girls to become strong women, we are continuing to partner with #girlup and support their global leadership work."

  •  Kellogg Company - Special K - 2 in 3 Girls
  •  Kellogg Company - Special K Aisles
  • #girlup Video" src="https://mma.prnewswire.com/media/755228/Kellogg_Company___Special_K___Girl_Up_Video.mp4?p=medium" alt="Kellogg Company - Special K - #girlup Video" border="0" data-mce-src="https://mma.prnewswire.com/media/755228/Kellogg_Company___Special_K___Girl_Up_Video.mp4?p=medium" data-mce-style="box-sizing: border-box; margin: 0px; padding: 0px; border-style: none; outline: none 0px; vertical-align: middle; display: inline; max-width: 100%; float: none; max-height: none; height: auto !important; width: auto !important;">
    Kellogg Company - Special K - #girlup Video
  •  kelloggs strong girls women

Open from 8 a.m. to 6 p.m. on Oct. 11 at 198 Allen St. in New York City, the Shortfall Supermarket reframes the grocery shopping experience with aisles organized by nutrients instead of #food categories. Upon entry, shoppers learn what shortfalls they may be experiencing based on a quiz that examines their typical shopping habits and how they feel. They'll then be able to shop for items, including Special K foods, that deliver vitamins D and E, calcium, magnesium and fiber, which 2 out of 3 girls and 2 out of 5 women are missing1. While the Shortfall Supermarket is a free pop-up experience, shoppers can join Special K in supporting #girlup by donating the value of their groceries to help power the next generation of women.

"Girl Up and Special K have a shared mission of empowering girls around the world," said Anna Blue, the Co-Executive Director of #girlup. "And Special K is helping #girlup girls understand that if you are not getting what your body needs then it's harder to go out and change the world."

As a brand that believes strongly in the importance of female strength, Special K foods are now made to deliver the nutrients strong girls and strong women need. As of July, favorites like Red Berries, Fruit & Yogurt and Vanilla Almond cereals now feature whole grains as the first ingredient and a good source of Vitamins D and E and fiber, as well as Vitamins A and C, and an excellent source of iron and B-vitamins. These cereals will be available to try at a Power Up bar inside the Shortfall Supermarket, along with Special K Trail Mix-Inspired Protein Meal Bars that offer a good source of calcium, and samples of new Special K Protein Meal Bars that provide a good source of magnesium.

Together, Special K and #girlup are helping to fuel young women to be strong in all aspects of their lives. As the exclusive #food partner to #girlupSpecial K is providing girls globally with critical nutrition education resources to unlock and support female strength.

To learn more about Special K, #girlup and the key nutrients that help girls and women live each day at full strength, follow Special K on FacebookTwitter and Instagram

About #kellogg Company

At #kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. #kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

About Girl Up

Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and 2,500 #girlup Clubs in more than 100 countries, we've trained 40,000 girls of all backgrounds to create tangible change for girls everywhere. #girlup provides leadership training and gives girls tools to become gender equality advocates and activists. Through our programs, girls broaden their social impact skill set, benefit from a platform to tell their stories and apply STEM for social good. Our girl leaders create real policy change at local and national levels, help raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the world and build community-based movements. #girlup was founded by the United Nations Foundation in 2010, and continues to work across a global community of partners to achieve gender equality worldwide. Learn more at #girlup.org.

Related news

october 19, 2018
may 07, 2018
april 05, 2018

Kellogg Partners With #glaad For #spiritday, Launching "All Together" Cereal BATTLE CREEK, Mich., Oct. 18, 2018 /PRNewswire/ -- Ke...

Former royal #chef #darrenmcgrady will create a multicourse, cereal-infused menu for royal wedding viewing party at Kellogg's NYC ...

Team Kellogg's Athlete Brings Home Gold and Silver from the Paralympic Winter Games PyeongChang 2018BATTLE CREEK, Mich., April 3, ...

You might be interested in

march 07, 2018
march 02, 2018
february 26, 2018

Cereal-loving artist Steinfeld brings down the house at Kellogg's NYC Café to kick off cereal holidayBATTLE CREEK, Mich., March 7,...

Commemorate Anderson's Olympic Winter Games Win with Time Honored #kelloggs TraditionBATTLE CREEK, Mich., Feb. 28, 2018 /PRNewswir...

Team USA & Team Kellogg's™ Athlete Celebrates Gold Medal Win with Time Honored Kellogg's TraditionBATTLE CREEK, Mich., Feb. 23...