Press release
176KB
august 22, 2018 - Anheuser Busch
Stella Artois Invites You to Gather Friends, Grab a Stella Artois and Tune Into “STELLASPACE”
An Audio Guide to Mastering the Art of Beer Sipping Narrated by Actor Luke Evans
Stella Artois Invites You to Gather Friends, Grab a #stellaartois and Tune Into “STELLASPACE” - An Audio Guide to Mastering the Art of Beer Sipping Narrated by Actor Luke Evans
Beer tasting notes meet mindfulness techniques in the brand’s new audio guide designed to heighten the experience of savoring a Stella Artois
NEW YORK, NY – August 8, 2018 – Today, #stellaartois is asking #people to consider a very important question: when was the last time you really savored a beer? Like it or not, life tends to get in the way of simple pleasures like enjoying a beer with friends. That is why #stellaartois is introducing #stellaspace, an audio guide designed to help #people focus on being present and truly enjoying a #stellaartois, narrated by newly anointed savoring expert and actor #lukeevans.
With the boom in mindfulness tools – apps, meditation studios, adult coloring books and other simple aids to help you pay attention to experiences and be present in the moment – #stellaartois sought to fill a white space by providing a way to help #people master thoughtfully sipping their beer. In #stellaspace #lukeevans personally takes listeners through a 20-minute guide of what to focus on when enjoying a #stellaartois in order to experience the perfect sensory journey. Twenty minutes may seem lengthy, but Stella Artois’ Master Cicerone® Max Bakker, one of only 16 world-renowned beer experts to have earned the illustrious title, determined it’s the optimal time needed to truly appreciate every sip of the full-flavored, classic Belgian lager.
From the ecstatic anticipation of the cold golden liquid meeting your mouth to feeling the tingle of the bubbles and tasting the aromatic flavors, Luke’s narration of #stellaspace combines personal anecdotes from his fast-paced life and professional conquests (like slaying dragons or fighting criminal masterminds) with Stella Artois’ 600-year brewing legacy, mindfulness techniques from the modern meditation app Inscape, and expert inputs from the acclaimed palate of Master Cicerone® Max Bakker.
“Whether I’m traveling for work, on set for a new film, or dining with friends it’s so important for me to be able to focus completely on the moment,” said #lukeevans, newly anointed savoring expert. “And one of my favorite ways to connect with friends and family is over a cold beer, which is why I think #stellaspace is brilliant – it provides a fun way to remind #people to be present, make the most of their time and of course enjoy a #stellaartois while doing so.”
“STELLASPACE was designed to help #people rethink how they enjoy a #stellaartois,” said Harry Lewis, vice president, #stellaartois. “People today live busy, hectic lives and our mission is to help bring more enjoyment to the limited time they do have – because we believe that everything can be made a little better with a great beer and great friends.”
And because beer sipping can happen in many locations and forms - around the dinner table, lounging poolside, or at a local neighborhood spot, partnering with Inscape to create an experience infused with mindfulness techniques allows consumers to become fully present as they savor their #stellaartois, no matter where they are.
“Inscape delivers modern meditation for modern minds. We help #people find balance, heighten their awareness and live life to the fullest through unique, immersive experiences,” said Khajak Keledjian, founder and chief executive officer, Inscape. “With the addition of #stellaspace to the Inscape app, we’re debuting an intentional, sensory experience that mixes mindful techniques and playful cues to explore #stellaartois like never before.”
STELLASPACE is now available by downloading the Inscape app on iTunes to access the full 20-minute guide or previewing a portion on YouTube. So gather the essentials – a cold #stellaartois, the iconic #stellaartois Chalice, a group of friends and some food or nibbles – and prepare to inhale... and exhale… on this journey into #stellaspace.
The Ultimate Way to Savor a #stellaartois: The Limited-Edition Sip & Savor Chalice
Properly enjoying a #stellaartois is about more than just the time it takes to drink one, it’s making sure you get the most out of every sip - but the number of sips it takes to enjoy a beer is currently up for debate online. #stellaartois and Master Cicerone® Max Bakker are here to say a Chalice of its premium lager is best consumed in 12 sips...but we won’t judge if it takes you 11, or even 13.
To help ensure you savor properly the next time you’re sharing a #stellaartois with friends, the brand is introducing a Limited-Edition version of its iconic Chalice that has been designed to enhance your drinking experience. The Limited-Edition Sip & Savor Chalice features “sip markers” to provide a playful guide drinkers can follow in order to slow down, enjoy the moment and truly savor a #stellaartois.
The Sip & Savor Chalice can be used in tandem with #stellaspace or on its own at any social gathering, and is now available for $12.00 at www.stellaartois.com/stellaspace while supplies last.
Adding More Joie to Everyday Occasions
STELLASPACE is an extension of “Joie de Bière,” Stella Artois’ new campaign that highlights the brand’s trademark sophistication – injected with its signature European wit and charm – to inspire #people to savor life’s simple pleasures. The campaign launched earlier this year with the debut of a new television spot - “Les Pockets” - that illustrates how much more enjoyable life can be when you take a moment to truly savor a #stellaartois.
To continue spreading joie this season and beyond, #stellaartois is also encouraging fans across the country to make the most of the time they have both offline and online:
● “Joie de Bière” comes to life online: To inspire #people to experience their summer to the fullest, #stellaartois is partnering with charismatic influencers to share their perspective on how they savor everyday moments with great beer and great friends.
● Savoring at food festivals nationwide: Food and beer pairings are one of life’s most simple pleasures and an easy way to literally savor the moment. That’s why #stellaartois is teaming up with local chefs to curate unique culinary experiences for consumers at food festivals nationwide, including Chicago Gourmet, The Taste, LA, Greenwich Wine + Food Festival, Eat, Drink, SF and more.
● ‘Inspiring #people to live by the “Joie de Bière” mantra: The brand will inspire New York City residents and visitors alike to savor a #stellaartois using dynamic out of home billboards that deliver tailored messages based on the weather and time of day, as well as select large-scale wallscapes and taxi top messaging.
For more inspiration on how to savor, visit www.stellaartois.com/stellaspace and share how you’re savoring the moment with @StellaArtois and #SavorStellaArtois.
original (18)
3000x1996, 945KB
original (17)
3000x1996, 903KB
original (16)
3000x1996, 1MB
original (15)
3000x1996, 2MB
original (14)
3000x1996, 2MB
original (13)
3000x1997, 1MB
original (12)
3000x1996, 1MB
original (11)
3000x1997, 2MB
original (10)
1996x3000, 2MB
original (9)
1996x3000, 2MB
original (8)
3000x1996, 2MB
original (7)
3000x1996, 2MB
original (6)
1996x3000, 2MB
original (5)
7182x4858, 11MB
original (4)
4458x3016, 6MB
original (3)
2211x3000, 1MB
original (2)
2100x1508, 1MB
original (1)
3000x2069, 1MB
original
2114x3000, 1MB
Related news |
||
|
|
|
january 18, 2021
|
july 08, 2020
|
april 24, 2018
|
|
New York, NY – January 14, 2020 – Making a play for a gourmet game day at home? As an official sponsor of the NFL, Anheuser-Busch’... |
Stella Artois launches summer campaign with a dreamy music video, inviting #people everywhere to slip into a daydreaming state of ... |
APRIL 18, 2018Royal Devotees, Take Note – #stellaartois Unveils a Keepsake for the AgesBespoke #stellaartois Regal Chalice Commemo... |
Download all 
You might be interested in |
||
|
|
|
may 23, 2017
|
november 05, 2015
|
january 29, 2015
|
|
NEW YORK, NY – May 16, 2017 – Stella Artois welcomes outdoor entertaining season by showcasing its perfectly balanced European-sty... |
Stella Artois inspires consumers to “Give Beautifully” this holiday by filling the season with star-filled experiences, inspired g... |
Today, with the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness