Keebler creates ##FullyFudged experience in New York City to honor new cookie on the tastiest day of the year
BATTLE CREEK, Mich., June 15, 2018 /PRNewswire/ -- The story goes that the Keebler Elves were looking for fudge for their cookie creations inside the Hollow Tree® and stumbled upon more delicious fudge than they could have ever imagined! As a result, they created the new Keebler Whoopsy!™ Fudge Stripes cookies. The newest addition to the Keebler Fudge Shoppe portfolio takes the iconic Keebler round shortbread cookies and fully enrobes them in rich, decadent fudge.
On National Fudge Day, Ernie and the #Keebler® elves are inviting cookie lovers to step inside the Hollow Tree to celebrate the new cookie and see the fudge geyser – the primary source of all the decadent fudge – for themselves! The ##FullyFudged experience will allow fans to get in on the action and use the Elves' extra fudge in many hands-on and unique ways including:
Kellogg Company Ernie-Keebler-and-the-Hollow-Tree
Located in New York City at 393 Broadway in Soho at the corner of Broadway and Walker St., this tasty and fully Instagram-able experience is open for one day only – National Fudge Day! Fans can visit free of charge on Saturday, June 16, from 10:00 AM to 6:00 PM ET.
To find out more, search ##FullyFudged on social media or check out the #Keebler® elves on Facebook and Twitter.
About #kellogg Company
At #kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, #Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. #kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
SOURCE #kellogg Company
For further information: Catherine Faust, 312-240-2088, Catherine.Faust@Krispr.com, or #kellogg Company Media Hotline, 269-961-3799, media.hotline@kellogg.com
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