Kellogg's® Wild Berry Froot Loops® Flies Onto Shelves

Kellogg's® Froot Loops®' first new flavor in 10 years shines bright with new star shape

BATTLE CREEK, Mich., May 15, 2018 /PRNewswire/ -- Kellogg's® Froot Loops® fans are in for a wild ride as new Kellogg's® Wild Berry Froot Loops® –  the brand's first new flavor in 10 years, featuring both a new taste and shape –  lands on shelves just in time for summer.

With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops delivers on top flavor preferences – sweet and fruity – by perfectly balancing tangy and sweet berry flavors to create a cereal that will have fans going wild from the moment its delightful aroma tickles their nose. 

wild berry froot loops spoon kelloggs

"Our colorful loops are both beloved and iconic, and now fans will have a new way to do 'Whatever Froots their Loops' throughout the day," said Teresa Lindsey-Houston, Senior Marketing Director for Kellogg's Morning Foods. "New Kellogg's Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it's opened."

This new flavor is just a taste of the colorful experiences to come, as AWAYTOMARS X Froot Loops will offer fans even more ways to express "Whatever Froots Your Loops" with a new fashion capsule collection inspired in part by the new Wild Berry Froot Loops – and co-created by fans – debuting later this summer.

New Kellogg's Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores where breakfast foods are sold, with a suggested retail price between $4.69 and $5.79.

For more information on the cereal, checkout www.kelloggs.com and follow Froot Loops on Facebookand Instagram.

About #kellogg Company

At #kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. #kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.comor www.OpenforBreakfast.com.

SOURCE #kellogg Company

For further information: Media Hotline, #kellogg Company, 269-961-3799, Media.hotline@kellogg.com; or Carly Paull-Baird, 312-240-2956, Carly.Paull-Baird@krispr.com