A DIGITAL WORLD FIRST, AUDIENCE DIRECTED JOURNEY
OCTOBER 25, 2016, LONDON ;Last night, Hollywood actor #judelaw teamed up with #lexus Europe to create a live streamed improvised #performance, staged across London’s theatre land and from the driving seat of the new #lexus RX. The stage and screen legend embarked upon a unique journey in which he took to the streets of the Soho relying on the real time narrative #design of the director, the viewing audience and his own stage craft.
As the curtain went up at renowned cabaret venue, The Box, Law was invited on stage and told that for the next 45 minutes his life was in the hands of viewers around the world who had been invited to tune in live and vote for a series of alternative storylines. As he exited the stage, from that point on he relied on the narrative prompts of the audience and his own intuition.
The interactive storyline follows him as he attempts to assemble an ensemble cast to put on a finale one-of- a-kind #performance for a live theatre audience. In order to achieve his mission, he receives ‘on the road’ stage and script direction from viewers which challenged him to sharpen his artistic and hospitality hosting skills along the way.
He climbs into the waiting #lexus RX and drives to speakeasy style restaurant, Zima to pick up a cast member for the evening’s #performance. There he meets Russian #chef and TV presenter #alexeizimin who requests his expert assistance before he can extricate his fellow performer. Next stop is legendary live music venue, Ronnie Scott’s Jazz Club to source his composer. The penultimate scene sees him honing his artistic skills in order to collect the evening’s set designer Spanish street artist, Jorge Rodriguez-Gerada.
The on-the-road edgy #performance reaches its crescendo when he returns to The Box with his ensemble cast and crew in tow, to deliver a multi-disciplinary dramatic finale. Critically-acclaimed singer-songwriter, Laura Mvula, concluded the #performance by joining Jude and his collaborators on stage to deliver her latest single, Overcome.
The narrative for the live streamed show was inspired by ‘The Life RX’ – an extraordinary lifestyle of luxury, excitement and thrills as depicted in the latest TV advert for the 2016 #lexus RX, which also starred #judelaw. The artistic partnership between the brand and actor also saw him star in a unique immersive theatre experience earlier this year.
Speaking about the live stream, #judelaw said: “ You don’t often get the opportunity to be part of something that allows you to be totally spontaneous and create a story from scratch. It’s how we’ve tried to do
everything in this partnership, creating genuinely innovative experiences that #people want to be a part of.
This time round by choosing how the story unfolds live, allowing the audience to create something amazing.”
Also speaking about the live stream, Laura Mvula said: “It was great to get involved in such a unique experience and take to the stage alongside Jude. It's cool that it was live-streamed across Europe too - that really added to the atmosphere in the room."
Spiros Fotinos, Head of Marketing at #lexus Europe said: "Earlier this year, to launch the #lexus RX, we worked with Jude to create an unprecedented immersive theatre experience. It left participants speechless as we challenged all conventional approaches to brand storytelling. Afterwards, the question was – what next? As
Jude shares our passion for innovation and the courage to be a pioneer, it did not take long to get to another amazing – never seen before – experience.”
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