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april 14, 2016 - Candy

Candy at Eurocucina 2016

Milan, 12 April 2016 - With its presence at Eurocucina 2016 - FTK-Technology for the Kitchen,Candy Group reasserts the key role played by built-in appliances in its plans for expansion and growth. The Group is proud to be presenting the results of its significant investments in technologies and production plants in the new collections of its 3 international brands: #candy, #hoover and Rosières. Each Brand will have dedicated collections that inspire and reflect their brand values.

 

Candy, a leading brand with extensive experience in the household appliances sector developed during its 70-year history (which it celebrated in 2015) expresses typically Italian values, like creativity and style. The excellence of its kitchens are recognised worldwide.

 

Hoover, a brand with an international style, set apart from its competitors by its bold #design and its reputation for technological excellence - it is widely recognised as being the coolest of the Group's products.

 

Rosières, a brand that belongs to the French culinary tradition, la Gastronomie, featuring a refined #design for people who want a kitchen fit for a chef, that is both sophisticated and professional.

 

Three profoundly different brands that reflect the company's focus on offering the kind of up-to-date and ideal solutions that can satisfy the needs of different customers and all featuring a common innovative thread of innovation based on connectivity. These collections are entirely interconnected, accessible and manageable using smartphones or tablets, a way of simplifying people's lives through technological innovation, this is more and more what people are looking for.

 

“Three stories from a connected world” is the concept developed by #candy Group for #eurocucina2016. It stands as the starting point for the stories through which the three brands will be presented in their search for the perfect balance between the more traditional culinary components and innovation.

 

The large 1,200 sq.m. stand will be the stage where the Group's values as a whole, and those of its brands can be illustrated and expressed, revealing the careful balance between a cooking tradition, still dominated by cultural aspects, and the innovation developed in our products and their interconnection.

 

Our display choices are the keys to achieve our objectives. A painstaking analysis of fit-out materials and furnishings accompanies visitors along an itinerary of textural #design so they may fully absorb and experience the history and pulse of the three brands on show: #candy, #hoover and Rosières. The same attention and care that we put into the study of the planning and #design of all the Group’s products.

 

Candy Group is approaching 2016 with a solid and positive outlook. The figures for the previous year are good, posting a significant increase in Group turnover and good performances in all the Group’s strategic Business Sectors: Washing, Built-In and Small Domestic Appliances.

 

The CEO Beppe Fumagalli, outlined the vision and strategies for the next two years, insisting in particular on innovation, speed and efficiency to guarantee customers the utmost satisfaction.

 

“We firmly believe that a joint approach with clear objectives and the absolute focus the #candy Group has always stood for, are the best way forward in pursuing our objectives in terms of growth” according to Beppe Fumagalli “We have all the potential to reaffirm our market presence, bringing technological innovation and value to a sector that is strategic for the entire Italian economy”.

 

The scheduled investment plan is significant and has been devised specifically to cover all areas of interest, from research and development, to marketing activities to Brand support; the Group continues building up its solid Consumer Oriented organisation by focusing its attention to different usage methods. We have many projects that aim to develop the satisfaction and the relationship with our customers and their brand loyalty, which will support the sales of the entire segment.

 

On the back of the leadership position secured by the #candy simply-Fi and #hoover Wizard ranges, as well as the Rosières E-picurien range - the first complete ranges of household appliances connected via wi-fi that provide remote operation - the Group has planned further developments in terms of connectivity, having recognised that IOT technologies are the future of household appliances.

 

“Eurocucina is an extraordinary international showcase and the perfect occasion to present our new collections to operators and the public at large, the result of significant research and development investments” says Giorgio Lasagni, Kitchen Appliances Business Sector Director for #candy Group. “In the last year we completely revised our production lines to guarantee greater #product performance and today we are able to introduce new collections on the market that will satisfy the different needs of even the most sophisticated consumers, by focusing on cooking excellence.”

 

“We have chosen to enhance our focus on the built-in sector not just by fitting out a stand that is even larger and more dynamic compared to the previous editions, but particularly by displaying everything our collections can actually offer; completely updated solutions that enable us to take our place as global players, promoting the Italian style into the world even in this sector” concludes Beppe Fumagalli, CEO of #candy Group.

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