Starbucks stores in Japan and Europe celebrate the company’s 99 percent ethically-sourced coffee

Comunicato Stampa disponibile solo in lingua originale.

There are more than 30,000 #starbucks partners in Japan. On Saturday, those crafting lattes and blending up Frappuccino beverages will be wearing whimsical eyeglasses in the shape of “99.” Haruka Kitamori, manager of the Tokyo midtown store, fervently hopes that customers will ask why. To leave little to chance, partners will also write “99” on customers’ coffee cups. Surely, she believes, the coffee-cravers will want to know what’s going on.

If customers indulge their curiosity and inquire about the reason for the glasses, baristas will explain that 99 percent of #starbucks coffee is ethically sourced, ensuring that farmers are paid fair wages and that coffee beans are cultivated according to environmentally friendly methods. Saturday’s date — September 9, or 9/9 — is a well-timed opportunity to cleverly get the message out.

More information on the press release

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99 percent day 1

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99 percent day 2

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