Comunicato Stampa disponibile solo in lingua originale.
On September 9, the University of #oregon football team will hit the field in a brand-new Nike Vapor Untouchable uniform and cleat performance system designed in partnership with OHSU Doernbecher Children’s Hospital to win the game and the fight against cancer. The head-to-toe look features inspiring graphics, modern use of color fades and camo patterns and motivating slogans personal to three brave childhood cancer survivors.HERE’S HOW IT CAME TO LIFE
For the past 14 years, Doernbecher Children’s Hospital patients have been invited to team up with #nike designers and developers, with whom they create footwear and apparel collections that have raised nearly $17 million to date to help fund pioneering medical research, purchase state-of-the-art equipment, recruit leading pediatric specialists and cover the cost of care for families most in need. This year, #nike wanted to take the program further. Much further.
The new idea —to have University of #oregon student athletes and pediatric cancer survivors work together with #nike creatives to build an entire uniform system at elite performance standards as well as sideline and fan gear — came from a UO player in November 2014. He shared his thought with Todd Van Horne, #nike Football’s Creative Director, who was on their campus to discuss opportunities for raising awareness and support for the fight against cancer. Everyone was in.
The kids (shown below), their #nike designers and the U of O athletes were chosen in May, and the kick-off event — a workshop at the University of #oregon where the #nike designers, Doernbecher kids and their families along with the U of O players and staff got to work — occurred in July. “This is the first time we brought in football athletes to collaborate with kids on a full head to toe system of dress,” says Paul Sullivan, the University of #oregon Art Director for #nike. The kids met with their designers four times and the athletes twice, where they would collaborate, brainstorm, sketch and more.
More information on the press release
© Copyright 2017