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It is perhaps human nature to have preconceptions about, well, just about any subject you care to mention. But changing commonly held but uninformed, negative or even false views can often be somewhat of a difficult challenge. The American author Jessamyn West succinctly defined this problematic issue as “We want the facts to fit the preconceptions. When they don’t it is easier to ignore the facts than to change the preconceptions.” Challenging multiple preconceptions simultaneously is therefore an even greater endeavour requiring unwavering determination from the get-go, as even the faintest whiff of failure will compound previous negative beliefs.
Porsche Centre Lahore, however, did not even consider shying away from collaborating with Cynthia Ritchie - a former Goodwill Ambassador to Pakistan - and local travel management company - Adventure Travel Pakistan - on a mission to capture “the true spirit of Pakistan” with a trip to the northern region of the country. With a decidedly narrow minded, one dimensional view of the region generally presented by the media, Ritchie’s intention to highlight Pakistan’s beauty, vibrance and devotion to hospitality and capture it in a documentary series would hopefully promote Pakistan’s extreme northern areas as tourist friendly and an exciting holiday destination while also helping to provide a softer image of the country.The vehicles to explore the ‘the roof of the world’: Cayennes
The #porsche connection - and the reason for #porsche Centre Lahore’s involvement - would be to provide technical assistance and support, as the chosen vehicles to explore ‘the roof of the world’ and tackle the last frontiers of Pakistan would be Cayennes. And Ritchie would also be joined by a group of #porsche enthusiasts challenging their own cars to some of the toughest geography, changeable weather conditions and highest traversable altitudes that Pakistan has to offer.
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