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maggio 23, 2017 - Anheuser Busch

Stella Artois Cidre says “Welcome to cidre season” with picnic-perfect activations at the 2017 Nantucket Wine & Food Festival

Comunicato Stampa disponibile solo in lingua originale. 

NEW YORK, NY – May 16, 2017 – Stella Artois welcomes outdoor entertaining season by showcasing its perfectly balanced European-style cider, #stellaartois #cidre, as an official sponsor of the 2017 #nantucket Wine & Food Festival - one of the nation’s most celebrated food and beverage events.  

Perfect for summer soirees, #stellaartois #cidre is a refreshing cider that pairs a soft, fruity sweetness with a crisp dryness. Subtly sweet and delightfully dry, the well-balanced cider pairs perfectly with a bleu cheese or creamy brie, making #stellaartois #cidre the ideal alternative to white wine and rosé. Consumers have responded well to its differentiated taste; in fact, #stellaartois #cidre is up more than 50 percent in volume sales year over year and is also the fastest growing share gainer in the category, according to IRI data.

As part of this summer’s campaign, #stellaartois is encouraging America to think #stellaartois #cidre when they think of outdoor dining during the warmer months - or what the iconic Belgian brand is calling #cidre Season. From picnic-perfect afternoons to alfresco brunch and s’mores under the stars, #stellaartois #cidre - available nationwide in 12-ounce bottles in 6-packs and 12-packs 16-ounce cans - is this summer’s go-to beverage for outdoor dining and entertaining.

“Stella Artois Cidre’s unique and refreshing flavor profile sets it apart from other ciders and makes it ideal for the warmer months,” says Harry Lewis, vice president, #stellaartois. “We know from our research that once people experience #stellaartois #cidre, they are overwhelmingly inclined to choose it again. That’s why we’re thrilled to give #nantucket Wine & Food Festival attendees their first opportunity to experience the brand, inspiring them to choose #stellaartois #cidre throughout the spring and summer.”

More information on the press release

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