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PURCHASE, N.Y., May 11, 2017 /PRNewswire/ -- Today, #pepsi is encouraging fans to "Get It While It's Hot™" with the launch of its newest limited-edition beverage, #pepsi #fire. BeginningMay 22, #pepsi #fire – the refreshing cola with a cinnamon flavored twist – will be available in stores nationwide for an eight-week period.
That's not all that is heating up this summer. From May 22 through July 16, fans who find specially marked packs of #pepsi #fire, #pepsi, Diet #pepsi, #pepsi Zero Sugar and #pepsi Wild Cherry can "Snap-Unlock-Win" a chance to take home thousands of the season's hottest prizes. In a first-of-its-kind promotion, select #pepsi brand packaging will feature a Snapcode that unlocks a variety of exclusive Snapchat features, including unique Lenses, Geofilters and a new #pepsi mobile game.
"Summer is one of the most anticipated times of the year, and #pepsi #fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste," said Lauren Cohen, Director, Marketing, #pepsi. "We know #pepsi fans love spending time on Snapchat, and we are excited to offer them a chance to Snap their way to one of one-thousand gaming consoles, a trip to Lollapalooza or a CONAN show meet-and-greet."
To unlock exclusive #pepsi content and experiences, Snapchatters can point the Snapchat camera at the on-pack Snapcode and press and hold to scan. By unlocking the mobile game, consumers can also enter a sweepstakes where 10 lucky winners per day will take home big ticket items, including hard to find new gaming consoles, festival fly-away experiences and a chance to attend a taping of TBS's CONAN plus meet-and-greet.
The summer campaign will be supported by digital, out of home and on-air advertising, including a new national TV commercial launching in June. In a summer-long series, #pepsi will also partner with TV's favorite fiery late night host, TBS's Conan O'Brien, for special content across TV, digital and social.
Pepsi #fire will be available at major retailers in 20 oz. bottles and 12-oz. can 12-packs. A limited edition #pepsi #fire Slurpee #drink will be available exclusively at participating 7-Eleven stores across the country through the end of June, making the hottest #drink of summer – cool.
Follow the conversation this summer at #pepsi.com, on Twitter @Pepsi and Facebook.com/Pepsi.
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