Comunicato Stampa disponibile solo in lingua originale.Floating Picnic in New York City with Performance by Calum Scott; Global Launch Celebrates the Magic of Picnics
May 3, 2017
PURCHASE, N.Y., May 3, 2017 /PRNewswire/ -- With summer days just around the corner, #lemonlemon, a new sparkling lemonade from #pepsico, is available in stores across the country, offering a refreshing way to enjoy the warmest months of the year. #lemonlemon includes a mix of lemon juice, bubbles and a touch of sweetness, available in three flavors – Original, Blackberry and Peach. At just 70-calories per 12-oz. can it is a bubbly reminder to take time out from your busy daily routine.
To celebrate the global launch of #lemonlemon, consumers can power down and get away with "Picnic Time Off," a series of picnics in three of the world's busiest cities – Paris, New York and Toronto. Each #lemonlemon picnic will include the simple pleasures of escape including music, #food, refreshment, real life connections and, of course, a chance to taste #lemonlemon.
In New York, #lemonlemon will host an exclusive floating picnic on the Hornblower Infinity yacht on Wednesday, May 24. The #event will feature a special performance by singer and songwriter Calum Scott, culinary treats and a scenic, sunset tour of some of New York's iconic landmarks. Beginning today, fans can tune in to iHeartMedia's Z100 and 103.5 KTU to learn more about a chance to win tickets to the exclusive #event.
"LEMON LEMON is the perfect refreshment when you're looking to escape from the day-to-day grind," saidRosemarie Iannucci, Marketing Director, #pepsico. "We are excited to kick-off summer with a #lemonlemon floating picnic, encouraging New Yorkers to relax, recharge and reconnect with those around you."
Now on shelves in the U.S., Canada and Western Europe (in markets including France, Netherlands, Belgium and Germany), the sparkling lemonade has no artificial flavors and no artificial sweeteners. The U.S launch will be supported across digital, mobile and radio campaigns.
LEMON LEMON digital channels aim to put the 'social' back in 'social media,' and offer a whimsical taste of what's out there waiting for followers. Follow #lemonlemon on Instagram and Facebook to be reminded that an escape is just a sip away.
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