Press release
15KB
settembre 14, 2016 - Starbucks
Celebrating 20 Years of Starbucks Anniversary Blend
Comunicato Stampa disponibile solo in lingua originale.
A whole-bean coffee, intended to be offered for only a few weeks, has become a fall tradition at #starbucks every year since it was introduced.
In the autumn of 1996, #starbucks was celebrating its 25th #anniversary. The company had grown from a single store at Pike Place Market to more than 1,000 stores, including its first location in Japan. As a tribute, #starbucks introduced #anniversary Blend, a complex, hearty coffee with cedary spice notes.
Twenty years later, #anniversary Blend is still expertly crafted from a blend of Asia Pacific coffees, starting with lush, full-bodied coffee beans from Indonesia and Papua New Guinea. Aged coffee beans from Sumatra add a distinctive, spicy flavor.
“Aged Sumatra is rich and dense with a full-bodied flavor that is unlike any other coffee,” said Anthony Carroll, #starbucks senior manager, Coffee Quality. “The aging process causes Sumatra to lose acidity and gain body, a perfect platform for its notes of deep cedar and toasted marshmallow.”
Customers can enjoy #anniversary Blend as a featured brewed coffee in participating stores in the U.S. and Canada through September 18. It is also available as whole bean coffee, Verismo® pods and K-Cup® pods in participating stores this fall for a limited time and online.
This fall the Starbucks® #anniversary Collection pays tribute to the symbol of #starbucks with siren-themed drinkware in shades of gold and blue. The collection includes a special #anniversary tumbler adorned with Swarovski® crystals, available for a limited time online and at participating stores in the U.S. and Canada.
Anniversary Blend 1
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Anniversary Blend Coffee 2016
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Anniversary Collection 2016
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