Cookie Consent by Free Privacy Policy website The Roots And Stella Artois Launch ‘Le Savoir’ In New York City
agosto 23, 2016 - Anheuser Busch

The Roots And Stella Artois Launch ‘Le Savoir’ In New York City

Comunicato Stampa disponibile solo in lingua originale. 

Stella Artois and The Roots stimulate the senses with a one-of-a-kind performance of an original song you can taste at “Le Savoir,” a multi-sensory dining experience in Manhattan

NEW YORK – August 18, 2016 – Last night, #stellaartois celebrated the New York City opening of “Le Savoir,” a multi-sensory dinner theater experience inspired by the four seasons and the iconic Belgian beer. Hip-hop band The Roots commemorated opening night with an exclusive performance of “Bittersweet,” an original song you can taste that they produced in collaboration with #stellaartois.

At “Le Savoir,” #stellaartois is bringing together culinary wizards Bompas & Parr, 45 DEGREES – Cirque du Soleil’s events and special projects company – and The Roots to create an unexpected experience that stimulates all the senses. Guests will be transported through the seasons during a multi-course dinner featuring #food and beer pairings inspired by the spectrum of flavors in a #stellaartois.

“Le Savoir” will take place in New York City at Skylight Clarkson Square today through Monday, August 22, 2016. To purchase tickets for the exclusive occasion, visit http://bit.ly/StellaArtoisLeSavoir.

“Bittersweet” The First Song You Can Taste

Using “Le Savoir” as inspiration, The Roots produced two versions of “Bittersweet” to complement the various flavors in #stellaartois – one high-pitched version that triggers the enhancement of the lager’s sweet, fruity notes and one low-pitched version that enhances the bitter notes.

Attendees can listen to both versions of “Bittersweet” on YouTube that will trigger the enhancement of the Belgian brew’s sweet and bitter notes and set the mood for the “Le Savoir” experience.

For more inspiration on how to “Host One To Remember” this summer, visit #stellaartois.com or follow @StellaArtois BeLegacy on social media.

About Stella Artois

Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 95 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.