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Campaign to Spark Conversations and Sharable Moments as Emojis Come Offline in Unexpected Ways
PURCHASE, N.Y., April 26, 2016 /PRNewswire/ -- Today, Pepsi announces the expansion of its global PepsiMoji campaign, inviting fans across the U.S. to SayItWithPepsi this summer. Emojis have evolved to become a truly universal language. They've grown to be more than mere icons, but cultural conversation starters. In fact, today, there are more than two billion smartphone users globally who send over six billion emojis on a daily basis*.
"Pepsi is bringing a completely fun, fresh and shareable way for fans to express their emotions, as the brand brings emojis into the world like never before," said Chad Stubbs, VP of Marketing, Pepsi TM. "From unique five-second TV ads to an interactive Times Square Billboard to nearly half a billion PepsiMoji bottles across Pepsi, Diet Pepsi and Pepsi MAX hitting retail shelves, everyone will want to SayItWithPepsi this summer."
Pepsi is bringing a fresh take on the global emoji phenomenon – taking emojis into the real world in unique ways. With hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, fans can pick from a variety of themes, including #food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this summer, they can SayItWithPepsi. The fun PepsiMoji catalogue is available for consumers to download for free on the Apple App and Google Play stores.
To support the new campaign, Pepsi is releasing an innovative and first-of-its-kind series of over 100 five-second TV ads on May 16 that showcase the wide variety and witty PepsiMoji characters. The breadth of the campaign and creative allows for highly contextual relevance during programming.
LINK : https://youtu.be/sgO-68zdcz4
Continuing throughout summer 2016, PepsiMoji designs will be popping up in a variety of ways:
Beginning in late-April, Pepsi, Diet Pepsi and Pepsi MAX in the U.S. will feature a variety of PepsiMoji designs on 20- ounce bottles, select bottle multi-packs and fountain cups for fans to share with one another.
Following release in markets including Australia, Canada, India, Mexico, Russia and Thailand, the PepsiMoji campaign will roll out around the world across the full Pepsi portfolio – Pepsi, Pepsi MAX and Diet Pepsi/Pepsi Light – throughout 2016.
For more information about SayItWithPepsi, please visit www.pepsi.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary #food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
*Dua, Tanya (2015, May, 7). Emojis by the numbers: A Digiday data dump. Retrieved from http://digiday.com/brands/digiday-guide-things-emoji/
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