Press kit vinitaly
1MB
february 26, 2015 - Veronafiere
Press kit Vinitaly 2015
An edition dedicated to business, incoming b2b and focus meetings involving the most important countries for present and future consumption of wine. An edition of Vinitaly with a strong focus on business, meetings with delegations and trade missions from mature markets and markets with significant current or potential growth, not to mention a calendar of b2b meetings, seminars and professional tastings capable of providing effective answers for defining business strategies in the wine-making sector (www.vinitaly.com). The 49th edition of the International Wine and Spirits Exhibition scheduled 22-25 March 2015 first and foremost sees fundamental Government recognition of the trade fair system as an essential pivot for international promotion. «The inclusion of exhibitions in the Special Plan for Made in Italy, which envisages 48 million euros for upgrading the sector, for Veronafiere is a further opportunity for developing its platform of business services, since its events have for many years been an authentic partner for the internationalisation on foreign markets of a great many companies», – said Ettore Riello, the President of Veronafiere. For Vinitaly 2015 all this has helped bring about an increase in investments of 34% compared to 2014 in order to implement a detailed incoming promotion plan that, in addition to the efforts organised directly by Veronafiere, involves the fundamental interaction with the entire system of institutions: Ministry for Economic Development, Ministry of Agriculture, ICE Foreign Trade Agency and European projects. «2014 was a rather particular year, as regards the economic and political scenario as a whole, international crises and monetary trends», – says Giovanni Mantovani, CEO & Director General of Veronafiere. – The sensation among wine companies is positive and our own Observatory indicates that turnover in 2014 will post a trend up by around 5% compared with 2013, while a good percentage of companies also enjoyed a favourable trend in the first part of 2015. It is equally true, however, that there are important signs of change on many markets - mention need only be made of Russia given the current international crisis - and we must work hard on bilateral agreements in potentially interesting areas which are blocked by protectionist duty policies that prevent markets taking off. Equally, an overall strategy should be adopted to supervise quotas in terms of value, volume and quality perception of Made in Italy products in markets where we are leaders such as the USA, Germany, the United Kingdom and so forth». For this reason, potential in various countries is analysed, thanks to targeted focus meetings organized by Vinitaly, especially as regards the situation in Germany, Hong Kong, China, Russia, USA, Australia and Brazil, as well as opportunities for Italian wine through international large-scale retail distribution. Many indications of market trends also originate from direct comparisons between exhibitors and operators from all over the world during meetings on stands and the b2b events organized by Vinitaly. For this reason, Veronafiere continues to upgrade initiatives to encourage incoming foreign buyers thanks to 60 international delegates, specific Projects for Vinitaly promoted by the Ministry of Economic Development (MISE) and implemented by Veronafiere with the support of the Italian Trade Agency (ICE), the Ministry of Agriculture (MIPAAF) and Uiv/Federvini.
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