Ballantine’s and globally-renowned ‘gif-iti’ artist INSA create world’s largest animated gif

In late 2014, after nearly a year of planning, Ballantine’s – the world’s No.2 Scotch whisky – and globally-renowned ‘GIF-ITI’ artist INSA arrived in central Rio De Janeiro with a team of 20, to undertake a uniquely ambitious art project; to create the world’s largest animated GIF. The results of this inimitable challenge feature in ‘Ballantine’s Presents INSA’s Space GIF- ITI’: a stunning three minute film which launches globally today. The giant animated artwork – the most ambitious of its kind ever attempted – was painted on the ground in four stages over four days and measured a total of 57,515m2 (made up of four images measuring 14,379m2 each). Inspired by INSA’s iconic ‘Looking For Love...’ heart design, the huge paintings were each captured via a satellite orbiting 431 miles above the earth, and ultimately transformed by INSA into a moving piece of animated ‘GIF-ITI’. ‘INSA’s Space GIF-ITI’ is the third in a series of collaborations between Ballantine’s and unique talent from around the world who define Ballantine’s mantra of ‘Stay True’ and whose stories are showcased in unique films featuring projects inspired by their personal styles, talents and beliefs. Previous collaborators include leading African DJ and producer, Black Coffee (‘Human Orchestra’) and world champion freestyle skateboarder, Kilian Martin (‘Carmen’).

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