Press release
86KB
april 30, 2018 - Bacardi
Bacardi Completes Acquisition of Patrón
Deal Propels #bacardi to Number One Super-Premium Spirits Company in the U.S.
Hamilton, Bermuda, and Schaffhausen, Switzerland, April 30, 2018—Bacardi Limited, the largest privately held spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of #patronspirits International AG and its PATRÓN® brand, the world’s top-selling super-premium #tequila.
The transaction, which was announced in late January, closed today and follows a successful relationship the two companies have had since Bacardi’s initial acquisition of a 30% minority stake in #patronspirits in 2008.
According to the most recent International Wines & Spirits Record (IWSR) data, the acquisition makes #bacardi the number one spirits company in the super-premium segment in the United States and the second largest in market share by value in the U.S.Tequila remains one of the fastest-growing categories in the spirits industry, with PATRÓN® the clear market leader in the super-premium segment.
“We are delighted to welcome the team from Patrón into the #bacardi family,” said #maheshmadhavan, CEO of #bacardi Limited.“We continue to be inspired by their passion, culture of caring, attention to detail, and unwavering commitment to quality. Our promise is to uphold these qualities to ensure the product integrity, innovative marketing, and commercial success of PATRÓN® tequila for years to come.”
“This is a momentous day for all of us at #patronspirits, and we are optimistic about the opportunities that lie ahead. With #bacardi and its global presence, there is vast potential to grow the PATRÓN® brand outside the United States which is particularly exciting,” said #patronspirits President and CEO Edward Brown. “Patrón has been a personal passion of mine for nearly 20 years, and I am thrilled to now be a part of the #bacardi family.”
About #bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The #bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave #tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Blended Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.
Founded more than 156 years ago, in Santiago de Cuba on February 4, 1862, family-owned #bacardi operates more than 20 production facilities including bottling, distilling and manufacturing sites, and sells its brands in more than 170 countries. #bacardi Limited refers to the #bacardi group of companies, including #bacardi International Limited. www.bacardilimited.com
About Patrón Spirits
Patrón Spirits is a leading manufacturer of super- and ultra-premium distilled spirits. Its portfolio includes the following product lines: PATRÓN®, ROCA PATRÓN®, GRAN PATRÓN®, XO CAFE®, CITRÓNGE®, PYRAT®, and ULTIMAT®, as well as limited and special edition distilled spirits. PATRÓN® tequilas and liqueurs, PYRAT®, and ULTIMAT® are available in more than 100 countries and islands across the world and sold in global duty-free outlets. www.patronspirits.com
Investors
For investor-related inquiries, contact #bacardi at: bacardiinvestor@bacardi.com
PATRON Family Bottle Front 750ml RGB
9530x7528, 7MB
PATRON Portfolio 2017 750ml
4125x1500, 2MB
Bacardi Corporate Logo
2611x1402, 1MB
Related news |
||
|
|
|
march 24, 2020
|
june 14, 2018
|
may 17, 2018
|
|
#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisisHAMILTON, BERMUDA, March 24, 202... |
Signature annual #event showcases celebrity chefs and top mixologists from throughout the country from September 17-20, 2018 for a... |
1800 Artists Series In Collaboration With Visual Artist Shantell MartinSpecial limited-edition series showcases six original works... |
Download all 
You might be interested in |
||
|
|
|
february 08, 2018
|
february 01, 2018
|
january 23, 2018
|
|
From London to Shanghai, Miami to Dubai and across the globe, #bacardi employees will ditch their desks to storm 100+ bars to get ... |
Hamilton, #bermuda, January 30, 2018—Family-owned #bacardi Limited, the world’s largest privately held spirits company, today anno... |
Adds clear market leader in fast-growing super-premium #tequila segment to iconic portfolioHamilton, #bermuda, and #Schaffhausen, ... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness