Press release
299KB
march 27, 2018 - Starbucks
Happy Hour Returns to Starbucks
SEATTLE (March 27, 2018) – For the first time since it was introduced in 2010, #starbucks Coffee Company (NASDAQ: SBUX) is extending Happy Hour beyond Frappuccino to include deals and offers on select beverages including espresso, iced tea, Frappuccino and more. But that’s not all – these invitation-only offers are also being extended all the way through the year to give customers more ways, and days, to get what they love from #starbucks.
Happy Hour kicks off this Thursday at participating #starbucks stores in the U.S. and Canada, with 50% off any espresso beverage from 3 p.m. to close*, local time for customers who receive an invitation.
Happy Hour events and offers will vary so customers will be notified of upcoming activities through the #starbucks mobile app or directly to the email address provided, if they have opted to engage with #starbucks digitally.
This evolution in #starbucks Happy Hour promotion is part of the company’s ongoing strategy to strengthen digitally enabled customer relationships beyond its #starbucks RewardsTM loyalty program – which currently has nearly 15 million active users – creating a more seamless and relevant experience for all customers both in and outside of #starbucks stores.
“With nearly 100 million customers in our stores every week, we’re looking for more opportunities to engage directly and personally, providing them with special benefits and offers that are meaningful,” said Matt Ryan, executive vice president and chief strategy officer for #starbucks. “This shift in Happy Hour is just one example of how we can further establish, strengthen and develop digital relationships with our customers.”
Earlier this week, the company expanded the ability to Mobile Order & Pay to all mobile app users, a feature previously available only to #starbucks RewardsTM members. This feature will continue to roll out in the coming weeks for new users of the #starbucks mobile apps.
And, beginning next Monday, customers who log on to #starbucks in-store WiFi will be asked to provide an email address once, and will be connected for all future sessions for that device, creating a more seamless customer experience. In return, they will be among the first to know about the latest news, deals and offers from #starbucks – including future Happy Hour offers.
Happy Hour 2018
1920x1080, 798KB
Happy Hour 2018 -1
1920x1080, 505KB
Related news |
||
|
|
|
april 16, 2024
|
january 03, 2024
|
december 07, 2023
|
|
On Tuesday, April 16, Starbucks is coming in hot with the introduction of the new Spicy Lemonade Refreshers beverages in three tro... |
On Wednesday, Jan. 3, Starbucks greets the new year with a new winter menu. Making its debut is the Iced Hazelnut Oatmilk Shaken E... |
Our Mission gives our partners agency, as every action leads to a higher order purpose. Our Promises frame our company at our best... |
Download all 
You might be interested in |
||
|
|
|
november 02, 2023
|
august 10, 2023
|
june 14, 2023
|
|
It’s OK, you can look now! The holidays arrive in U.S. Starbucks stores on Nov. 2, and we’re here to tell you all about this year’... |
Starting this month, Starbucks® Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to groce... |
Here at #starbucks, we are dedicated to creating experiences where everyone is welcome and respected, with the belief that we are ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness