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january 31, 2018 - Martell

Martell Cordon Bleu Extra the extraordinary new expression of an icon

Since 1715, the House of #martell has been renowned for its spirit of curiosity, which has led it constantly to invent new expressions of #cognac. The most emblematic of all is #martellcordonbleu. Created in 1912 by #edouardmartell, the great-grandson of the founder, this landmark #cognac – unprecedented in name, blend and design – made its debut in #monaco and went on to travel the world as a prestigious ambassador of French elegance and art de vivre.

Now the House of #martell is paying tribute to its icon with the creation of #martellcordonbleuextra. As its name suggests, this reinterpretation of #martellcordonbleu is extraordinary in every way – an irresistible invitation to explore a classic and discover intriguing new dimensions.

The celebrated smoothness of #martellcordonbleu is attributed to the influence of rare, highly sought-after eaux-de-vie from the small Borderies cru, which represents just 5% of #cognac vineyards. For #martellcordonbleuextra, #martell has added an especially generous portion of very old Borderies spirits to create an even more sumptuous taste – smooth and sensual, intense and harmonious. Distilled using the renowned #martell method – double distillation of exclusively clear wines to reveal with exceptional purity and finesse the specific aromas of each terroir – #martellcordonbleuextra is characterized by the Borderies’ intense candied fruit aromas, the hallmark of a luscious #cognac of remarkable roundness and elegance.

In design as well as taste, #martellcordonbleuextra pays homage to its legendary predecessor. The emblematic shape of the #martellcordonbleu bottle has been subtly and elegantly elongated, while the distinctive label, with its two “cuts”, is fully rendered in #martell blue, evoking both the intensity of #martellcordonbleuextra and the heritage of the original, inspired by the blue ribbon of #excellence. The label is further enhanced with modern silver detailing, an embossed grape motif symbolizing the terroir, and the signature of #edouardmartell, the creator of #martellcordonbleu. In a final attention to detail, the bottle is closed with a wooden cap featuring a metal medallion engraved with the #martell seal. It is presented in an elegant satin silver box, printed with a map of the #cognac region and the history of #martellcordonbleu.

Enjoyed neat or on the rocks, #martellcordonbleuextra is a unique and intense taste experience. For connoisseurs of #martellcordonbleu who wish to discover an extra dimension of a legendary #cognac, as well as for lovers of the very finest things in life, it represents a rewarding discovery – truly, an exciting new expression of an icon.